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Sports CRM Manager – Gibraltar
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Date: Friday, October 16, 2009
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Description: The purpose of this role is to create, implement and optimise the CRM marketing initiatives for one of the UK’s largest bookmakers. Your key responsibilities include creating and implementing the CRM program for existing and new customers. You’re KPI’s will include extending the lifetime value of the player through retention and strategic cross sell opportunities. A team player, you will work with the marketing, product and territory teams to test and implement new marketing initiatives including conversion to and from the Sportsbook platform. You will take a holistic view of the CRM Strategy and work with the CRM Analyst on key player modelling initiatives in addition to consistently reviewing and optimising the player lifecycle process. You must possess a Bachelor’s degree in marketing or equivalent with 2+ years in Sportsbook CRM marketing role. For more information contact Ambient on +34 952 587 533 or www.ambientjobs.com
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