Web push notifications are ingenious marketing channels that directly engage customers with their permission. These are different from unwanted subscription emails that most users ignore. Web push notifications do not ask for users’ mail ID or their mobile numbers. Therefore, majority of users have started to prefer these over digital newsletters and subscription mails. Web push notifications have better prospects of delivering high CTR as the majority of users who allow messages on their web browsers are already interested in the content/information. Therefore, the chances of conversion are inevitably higher than typical newsletters/mailers.
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