Some businesses are going to say that the time that is devoted to email marketing is not worth it for them, that the profits they may earn from this do not even start to pay for the time that they invest.
The truth is that when it comes to marketing, most studies have shown that email marketing does better than other marketing methods, including the use of social media. This does not mean to dismiss the other marketing methods, as a healthy marketing plan is one that utilizes various marketing techniques to complete the marketing goals.
It is best to think of email marketing just as any other marketing method, minus the use of a printer, paper, and ink. Emails can be sent that have what would normally be sent in the mail as postcards announcing a new sale upcoming, a new item or even giving coupons to valued customers.
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