Choosing The Right Target Market: Tips And Techniques For Success

A target market is a specific group of people identified as the intended audience for a product or service. These people share common characteristics such as age, gender, income, interests, or lifestyle. Think of it like fishing: instead of casting a wide net and hoping for the best, you use a specific lure to attract the exact type of fish you want to catch. This way, your marketing efforts are more focused and effective.

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