The surveys are everywhere and they have become the indispensable component for data-driven decision making process that gives insights into consumer behavior, public opinion or societal trends. Computer-Assisted personal Interviewing (CAPI) is a method that has been especially suitable for survey research in the home interview situation as it primitives positive response rates under diverse demographic back- grounds and conditions of rapid economic growth, such data are prevalent in surveys undertaken within the United Arab Emirates. This approach blends traditional in-person interviewing with the speed of digital data collection, making it extremely suitable for the rapidly changing nature of UAE.
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