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North India emerged as the leading regional market in 2024. Market growth is primarily driven by the increasing demand for accessible credit solutions among underserved individuals and small businesses, especially across tier 2 and tier 3 cities. Continued advancements in digital infrastructure, coupled with the adoption of AI-powered credit assessment tools, are accelerating loan approvals and improving the overall borrower experience. Additionally, supportive regulatory frameworks and rising investor participation are further strengthening the India peer-to-peer lending market share.
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