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Market growth is primarily driven by rising domestic consumption supported by urbanization, increasing disposable incomes, and shifting dietary preferences toward convenient, high-protein food products. Strong export demand—particularly for poultry—continues to enhance production standards and attract investment, supported by Thailand’s strong reputation for food safety and effective disease control. Furthermore, technological advancements and increased vertical integration by leading agribusiness players are improving operational efficiency, traceability, and product quality, thereby strengthening Thailand’s meat market share and aligning the industry with evolving global and regulatory requirements.
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