The Digital Media Marketing Executive is responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, generate qualified leads, and improve ROI across digital platforms. The role requires strong expertise in SEO, PPC advertising, social media management, and performance analytics, with hands-on execution across multiple international markets.
Key Responsibilities:
Search Engine Optimization (SEO):
•Plan and execute comprehensive on-page and off-page SEO strategies to improve website rankings and organic traffic.
•Conduct manual and technical SEO audits to identify performance, compliance, and usability issues.
•Implement keyword research, competitor analysis, link-building strategies, and content optimization.
•Optimize WordPress websites for performance, SEO compliance, and user experience.
•Ensure adherence to SEO best practices and search engine algorithm updates.
Paid Advertising & Campaign Management:
•Manage and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) to drive leads and conversions.
•Monitor campaign budgets, performance metrics, and ROI to ensure cost-effective results.
•Execute A/B testing and continuous campaign optimization.
Social Media & Content Marketing:
•Plan and manage social media campaigns across multiple platforms.
•Develop content calendars, hashtags, ad creatives, and campaign copies aligned with brand goals.
•Support YouTube SEO and channel optimization to enhance reach and engagement.
Analytics & Reporting:
•Track and analyze performance using Google Analytics (GA4), Google Search Console, Google Tag Manager, and SEO tools.
•Prepare and present monthly performance reports covering KPIs, insights, and growth opportunities.
•Use data-driven insights to recommend and implement improvements.
Quality Assurance & Team Support:
•Implement quality assurance checks for SEO and digital campaigns.
•Conduct internal reviews and audits to maintain high performance standards.
•Assist in training and knowledge-sharing sessions on SEO trends and digital marketing best practices.
Required Qualifications:
•Bachelor’s Or Diploma or certification in Digital Marketing.
Professional Experience:
•Minimum 2+ years of experience in SEO and digital marketing.
•Proven experience handling multi-region and multi-industry.
•Hands-on experience with SEO, PPC, social media marketing, and analytics tools.
Technical Skills:
•SEO (On-page, Off-page, Technical)
•Google Ads & Meta Ads
•Google Analytics (GA4), Google Search Console, Google Tag Manager
•WordPress & Website Optimization
•Keyword Research & Link Building
•PPC Advertising & Campaign Optimization
•YouTube SEO & Affiliate Marketing
•Copywriting & Content Editing
Soft Skills & Competencies:
•Strong analytical and problem-solving skills
•Excellent communication and reporting abilities
•Ability to manage multiple projects and deadlines
•Detail-oriented with a results-driven mindset
•Team-oriented with knowledge-sharing capabilities
Languages:
•English
•Arabic