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This growth is driven by massive infrastructure pushes like the PM Gati Shakti initiative, the rapid expansion of e-commerce into Tier-2 and Tier-3 cities, and the widespread adoption of digital payments (UPI). The market is also fueled by the Direct-to-Consumer (D2C) boom and increased participation from MSMEs. Key segments such as Fashion and Apparel continue to lead product demand, while B2C remains the dominant business model.
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