Key Responsibilities
1. Brand Strategy & Positioning
• Develop and maintain brand identity guidelines for each concept.
• Ensure consistency in tone, visuals, messaging, and customer experience.
• Position each brand clearly within the Jeddah dining market.
• Lead brand launch strategies for new concepts.
2. Campaign & Promotion Management
• Plan and execute seasonal campaigns (Ramadan, National Day, summer, etc.).
• Drive footfall through targeted promotions.
• Collaborate with operations to create revenue-driven campaigns.
3. Digital & Social Media Management
• Oversee Instagram, Google listings, and website presence.
• Create monthly content calendars for all brands.
• Manage paid ads (Meta, Google Ads, TikTok).
• Track engagement, reach, and ROI performance.
• Supervise content creation (photoshoots, reels, etc).
4. PR Management
• Identify and manage food influencers and brand ambassadors.
• Handle media relations and restaurant reviews.
• Coordinate PR coverage for openings and milestones.
• Manage reputation across Google Reviews and social platforms.
5. Performance & Analytics
• Analyze sales data and correlate marketing efforts to revenue.
• Provide monthly marketing performance reports.
• Monitor competitor activity in Jeddah.
• Recommend strategy adjustments based on performance metrics.
6. Partnerships & Corporate Sales Support
• Support Niche Catering and corporate accounts through targeted outreach.
• Build loyalty programs and retention strategies.
Qualifications
• 3–5 years of marketing experience (hospitality/F&B preferred).
• Strong understanding of the Saudi market, especially Jeddah.
• Proven experience in digital marketing and paid advertising.
• Strong leadership and project management skills.
• Fluent in Arabic and English.
• Design skills in photoshop or Adobe is a big plus.
Skills & Competencies
• Strategic thinker with strong execution ability.
• Creative and brand-driven mindset.
• Strong communication and negotiation skills.
• Ability to manage multiple brands simultaneously.
