This course introduces students to key advertising concepts and their real-world application through workshops, case studies and presentations. Students learn how agencies function and how campaigns are planned and executed.
Key learning areas include:
• Advertising planning and campaign strategy
• Copywriting, visualisation and advertising production
• Media planning and media buying
• Agency structure and departments
• Film, TV and radio marketing concepts
Students also participate in marketing fests, workshops and presentations to apply their ideas in practical scenarios.
The programme prepares students for roles in advertising agencies and media companies.
If you want to build a career in advertising and communication, apply to Delhi School of Communication today and start your journey in the advertising industry.
Website: https://www.dsc.edu.in/mass ...
Phone: +91 9810696475/ +91 9810474269
Email: [email protected]
Address: 321/2, IGNOU Road, Neb Sarai, New Delhi – 110068