Our products are Oat, Pistachio, Coconut & Almond Milk.
1. B2B & Institutional Sales
Key Account Acquisition: Identify and secure contracts with large-scale buyers such as hotels, cafes, catering companies (HORECA), and industrial kitchens.
Bulk Contract Negotiation: Negotiate pricing, volume discounts, and credit terms for long-term supply agreements.
Wholesale Management: Coordinate with large-scale wholesalers to ensure the product reaches secondary markets and smaller independent retailers.
2. Modern Trade (Modern Sales)
Listing & Planograms: Manage relationships with hypermarkets and supermarkets (e.g., Panda, Lulu, Carrefour) to ensure the product is listed and optimally placed on the "Golden Zone" shelves.
Promotion Execution: Plan and execute trade marketing activities, such as "Buy 1 Get 1" offers, end-cap displays, and seasonal bundles.
Merchandiser Supervision: Oversee a team of merchandisers to ensure stock is rotated (FEFO - First Expired, First Out) and the brand’s share of shelf is maintained against competitors.
3. Market Intelligence & Strategy
Market Mapping: Analyze competitor pricing and promotional strategies within the long-life milk category.
Sales Forecasting: Provide accurate monthly and quarterly sales forecasts based on market trends and historical data to prevent stockouts or overstocking.
New Launch Support: Lead the introduction of line extensions, such as flavored long-life milk or fortified dairy variants, into the B2B and Modern Trade sectors.
4. Operational & Relationship Management
Supply Chain Coordination: Work closely with logistics to ensure timely delivery of ambient-stored products, especially during peak demand periods (e.g., Ramadan).
Debt Collection: Monitor payment cycles and ensure timely collection of receivables from B2B clients and retail accounts.
Customer Feedback Loop: Act as the primary point of contact for quality concerns or packaging feedback from large-scale clients.
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