A. ROLE PURPOSE ( A HIGH LEVEL DESCRIPTION OF THE ROLE)
1. designing end-to-end user experiences that balance user needs, business goals, and technical constraints. The UX Designer translates research and requirements into intuitive flows, interfaces, and prototypes,
2. collaborates closely with product and engineering teams, and uses data and testing to validate and improve designs. The goal is to deliver usable, scalable, and impactful digital experiences that solve real user problems and drive business outcomes.
3.
B. ACCOUNTABILITIES ( SHOULD BE A MAXIMUM OF 6 ACCOUNTABILITIES)
IF ONE OF THE ACCOUNTABILITIES IS NOT PERFORMED AT THE OPTIMUM LEVEL, THE ROLE WILL NOT BE PERFORMED EFFECTIVELY
# KEY ACCOUNTABILITIES (WHAT) KEY TASKS
(HOW) KEY DELIVERABLES
(RESULT)
1 UX/UI design deliverables ● Translate concepts into user flows, wireframes, mock-ups and prototypes that lead to intuitive user experiences.
● work collaboratively with other designers, product design and development teams, business analysts, engineers, and project managers
● Applying strategic thinking to deliver end-to-end user experience solutions with a focus and ability to articulate design rationale in the context of business and user needs and business goals.
● Create and maintain digital assets, such as interface design files, wireframes, and interactive mock-ups using Adobe XD, Sketch, figma(Must*)
● Understand the limitations of our tech stack and business model and provide technical advice wherever necessary.
● Convert user journeys into high fidelity designs and create functional prototypes.
● Identify design problems and friction points, and devise solutions while taking into consideration technical recommendations for front-end and back-end developments.
● Take a user-cantered design approach to design, and make data-driven decisions related to core and new features - present these decisions to different stakeholders when required.
● Collaborate closely with our product owners and software engineers to design our products and service by wireframing, prototyping and design blueprints
● ● End-to-end user flows aligned to product requirements
● Low-fidelity wireframes for early concept validation
● High-fidelity UI designs for web and mobile platforms
● Interactive prototypes for usability testing and stakeholder reviews
● Personas / proto-personas
● User journey maps and experience blueprints
● Reusable UI components following the design system
● Consistent application of typography, color, spacing, and components
● Finalized design files ready for development
● Annotated designs with states, behaviors, and edge cases
● Participation in design reviews and sprint ceremonies
● Alignment with Product Owners, Developers, and Business stakeholders
● Timely incorporation of feedback and iteration of designs
● Shared design decisions and rationale documentation
2 UX research • Empathize with the user and advocate for their experience through creating journey maps that balance their needs with business requirements.
• Qualitative research and quantitative research, benchmarking activities, usability testing activities
• Participate in ideation and conceptual development of new products and features, within an interdisciplinary team that includes creative and market leads, product managers, and developers.
• Collaborate with the user research and testing teams to develop tests to measure the success of new developments with quantifiable metrics, and understand user behaviour.
• User research plan (qual + quant)
• Interview discussion guides
• Survey questionnaires
• Benchmarking & competitive analysis report
• Personas / proto-personas
• Jobs-to-be-Done or needs statements
• Research insights & synthesis deck
• Problem statements / opportunity statements
• Success metrics definition (UX + business KPIs)
• Usability test plans & test scripts
• Usability findings & recommendations report
C. MAIN CONTACTS – (DEFINES EXTERNAL WORKING RELATIONSHIPS / INTERACTION FREQUENCY)
● Marketing Team
● Product Managers
● External Vendors
● CareConnect
● TIDES Leaders
D. EXPERIENCE - (MINIMUM KNOWLEDGE TO PERFORM THE JOB EFFECTIVELY)
# OF YEARS (XX) • 3-5 years
SKILLS REQUIRED
TECHNICAL/MANAGERIAL • Proficiency in design software (Adobe Creative Suite, PowerPoint, Figma, locofy),
• Strong visual communication skills, attention to detail, creativity, and time management.
• Ability to articulate content into business language and presentation visuals
• Translate content into visual graphic and embed with business presentation.
• work collaboratively all leaders in both technology and business and product team
• Ability to apply strategic thinking to deliver end-to-end user experience solutions with a focus and ability to articulate design rationale in the context of business and user needs and business goals.
• Ability to articulation of design decisions clearly
• Strong presentation & storytelling skills
• Effective written communication (emails, decks, reports)
• Ability to translate business problems into UX solutions
• Ability to balance user needs with business & tech constraints
• Systems thinking and scalability mindset
• Keeping up with UX trends, tools & best practices
• Self-reflection and skill improvement
OTHER REQUIREMENTS (IF ANY) • Portfolio showcasing previous presentation design work.
• Proficient in English
Please forward your CVs to the following email address: [email protected].
Also please fill in the attached Employment Application Form