Results-driven sales leader with 9+ years of experience across FMCG and Industrial sectors, managing portfolios up to PKR 150M+ and driving consistent growth in highly competitive markets. Strong track record in scaling territories, optimizing distributor networks, and delivering measurable revenue gains across General Trade, Modern Trade, and B2B channels.
Currently leading GI and PPRC pipe sales in KPK, handling end-to-end operations including distributor management, dealer expansion (300+ network), and government/infrastructure contracts. Delivered aggressive early growth (150%+ in GI, 100%+ in PPRC), proving ability to build momentum fast in new domains.
Known for execution intensity, market discipline, and turning underperforming areas into revenue-generating territories. Combines field-level control with strategic thinking—capable of handling both FMCG scale and industrial complexity.
