Statistical Applications In International Marketing Research – Data Analysis, Sampling

Statistical Applications in International Marketing Research by Gurdip Singh is a comprehensive guide for understanding global marketing analytics. It covers fundamentals of international marketing research, data collection, and sampling techniques in a global context. The book explains exploratory and inferential statistics, regression analysis, and multivariate techniques, helping students and professionals make data-driven marketing decisions effectively. The book is published by Pragati Prakashan and e-book is available on ebookselibrary.