Pakistani National | Riyadh, Saudi Arabia | 0568420228 | [email protected]
https://linkedin.com/in/was ... | Iqama: Transferable | Immediate Joiner
PROFESSIONAL SUMMARY
Twelve years in the field across pharmaceutical sales, diagnostic services, and FMCG distribution. Led teams of up to 10, grew a pharmaceutical zone's revenue by 78% over five years, and turned around a territory that was losing market share—recovering 19% of lost volume in under six months. The last role before relocating to Riyadh was Area Sales Manager for a consumer goods brand, averaging 115% of monthly sales quota across the team. Pakistani national, currently in Riyadh on a transferable Iqama, and ready to step into a Sales Manager or Regional Sales Manager role in Saudi Arabia.
PROFESSIONAL EXPERIENCE
Area Sales Manager Jun 2023 – Mar 2026
Rafiq Engineering Industries – Royal Fans | Gujrat, Pakistan
Managed the northern region sales territory across 3 districts; the team averaged 115% of monthly sales quota through structured territory planning and weekly distributor reviews.
Built, coached, and evaluated a team of 6 sales representatives using monthly Key Performance Indicator (KPI) scorecards and field ride-alongs, improving overall team productivity by 20% within the first year.
Onboarded 5 new retail and wholesale distribution partners in previously uncovered areas, expanding the brand's regional market footprint by 30%.
Conducted a competitor pricing analysis that identified a gap in the mid-range segment; implemented a revised pricing model that protected margins while growing unit sales volume by 18%.
Redesigned delivery routes and eliminated territory overlap, cutting logistics costs by 12% and reducing average distributor order fulfillment time from 5 days to 3 days across all accounts.
Zonal Sales Manager Jul 2013 – May 2023
RG Pharmaceutica Pvt Ltd | Gujranwala, Pakistan
Led a field team of 4 Medical Representatives (MRs) covering General Practitioners (GPs), Gynaecologists, Medical Specialists, and hospital accounts across the zone; grew zonal revenue by 78% over five years, averaging 12% to 15% year-over-year (YOY) growth.
Rebuilt the zone's annual sales plan in 2016 after a flagship product lost significant market share; refocused team call frequency on top-tier prescribers and recovered 19% of the lost volume within two quarters.
Ran monthly product training and objection-handling workshops for 4 Medical Representatives; reps who completed the full programme closed 23% more prescriptions per call cycle and hit quarterly targets with greater consistency.
Developed working relationships with procurement leads at 2 district hospitals and 3 private clinic chains, securing preferred-supplier status at 4 accounts and cutting new product listing approval time from 6 weeks to under 2 weeks.
Monitored competitor product launches and pricing shifts monthly; flagged two significant market moves early enough for senior management to deploy counter-detailing strategies before prescription loss occurred.
Grew the active prescriber base from 95 doctors at the time of joining to 180+ by systematically prioritising high-potential, underserved accounts across the zone.
Healthcare Sales Representative Sep 2010 – Apr 2013
Best Care Lab | Gujranwala, Pakistan
Grew the active referral network from 30 to 80+ physicians, a 167% increase over 2.5 years, through direct field engagement with GPs and clinic doctors.
Organised 12+ Continuing Medical Education (CME) sessions and diagnostic capability presentations; monthly referral test volumes rose by 40% by the end of year two, tracked through weekly lab intake reports.
Maintained a structured weekly hospital visit schedule across 5 hospitals, ensuring consistent, face-to-face engagement with department heads and procurement decision-makers.
Submitted daily call reports and monthly performance summaries; two recurring issues flagged through this feedback — sample collection scheduling and report delivery delays — were addressed by lab management, measurably improving doctor satisfaction scores in the zone.
EDUCATION
Bachelor of Commerce (B.Com)- University of the Punjab 2009
Govt. College of Commerce, Gujranwala, Pakistan
Diploma in Commerce (D.Com)- Punjab Board of Technical Education Lahore 2006
Govt. College of Commerce, Gujranwala, Pakistan
Secondary School Certificate (SSC / Matric) – Science 2004
Govt. Comprehensive School, Gujranwala, Pakistan
CORE COMPETENCIES
Sales & Revenue: Territory Management, Sales Planning & Forecasting, Key Account Management (KAM), Market Penetration, Product Launch Management, B2B & B2C Sales, Competitive Analysis
Leadership: Field Team Management, Coaching & Mentoring, Performance Management, KPI Design & Review, Recruitment & Onboarding, Cross-functional Coordination
Operations & Tools: Distributor Management, Route Optimization, Logistics Planning, CRM Reporting, Microsoft Office Suite (Advanced), Sales Budgeting & P&L Awareness
CERTIFICATES
MS Office (Word, Excel, PowerPoint) – Soft Solution, Gujranwala, Pakistan Jan 2008
Diploma in Spoken English – ELI Academy, Gujranwala, Pakistan Mar 2025
LANGUAGES
English: Professional Working Proficiency
Urdu: Native
Arabic: Basic — currently improving
References available upon request
