Manager – Commercial Sales Oil & Gas Fuel & Lubricants Industrial Clients Retail
Network Leadership
Jeddah, Saudi Arabia Nationality: Pakistani
Phone: +966-053-4638033 Email: [email protected]
EXECUTIVE PROFILE
Commercial growth specialist with a high-impact track record across petroleum retail
networks, industrial B2B accounts, and multi-regional sales operations. Recognized for
transforming underperforming regions into revenue-generating zones, coaching dealer
networks, establishing commercial discipline, and achieving KPI breakthroughs under
demanding market conditions. Possess a unique hybrid background spanning oil & gas
commercial sales, lubricant portfolio penetration, industrial sanitization market
management, reliability-driven supply-chain operations, and engineering foundations
gained from roles at Coca-Cola, Nestlé and Engro.
KEY LEADERSHIP ATTRIBUTES
? Builds performance cultures across teams and territories
? Uses analytical models for decision-making and forecasting
? Develops deep long-term commercial relationships
? Executes decisively without bureaucracy
? Handles complex multi-stakeholder environments
? Manages stock disruptions and operational contingencies
? Highly adaptable across commercial and technical sectors
? Strategic & Results-Driven Leadership
? Operational Excellence & Execution Discipline
? Health, Safety & Compliance Leadership
? Regulatory & Stakeholder Management
? Commercial Acumen & Negotiation Leadership
? People Leadership & Team Development
? Data-Driven Decision Making
? Supply Chain & Risk Management
? Quality & Process Excellence
? Change Leadership & Continuous Improvement
PROFESSIONAL EXPERIENCE
Pakistan State Oil (PSO)
Territory Manager – Commercial Sales Oct 2024 – Present Bahawalnagar
As the commercial lead for 35 PSO retail stations, I direct the full spectrum of fuel &
lubricant sales operations, dealer profitability management, stock continuity, KPI
governance, and outlet standardization to ensure commercial throughput and brand
consistency across the district.
? Managing fuel sales operations across Bahawalnagar District, driving customer-centric
growth strategies and operational excellence across the assigned territory.
? Accountable for an annual business portfolio of approximately PKR 100 billion, ensuring
revenue growth, market penetration, and sustained client relationships.
? Leading engineering coordination and infrastructure upgrades of retail fuel outlets in
close liaison with the engineering department, enhancing operational capacity, safety
standards, and customer experience.
? Successfully upgraded 5 retail outlets from legacy layouts (old vision) to New Vision
Retail Outlets during the last fiscal year, directly contributing to increased customer
footfall and improved brand presentation.
? Achieving operational excellence in fuel logistics, recording the highest number of tank
lorry movements from Karachi Port, refineries, and installations to Sahiwal Depot
through PTO clearance, ensuring uninterrupted fuel supply for Bahawalnagar District.
? Successfully managing end-to-end logistics operations for dealer-owned Tank Lorries
across Sahiwal Division, with primary focus on Bahawalnagar District, ensuring
uninterrupted fuel distribution throughout the assignment period.
? Coordinated tank lorry calibration, resolved carriage contractor issues, and managed
self-carriage and PSO carriage invoicing in close liaison with the PSO Logistics
Department, ensuring regulatory compliance and operational efficiency.
? Maintained strict HSE compliance across all retail fuel outlets in Bahawalnagar District,
achieving zero workplace accidents, injuries, or property damage throughout the tenure
of the role.
? Ensured 100% closure of HSE observations and complaints within defined TATs of 24,
48, and 72 hours, with all outlets consistently marked as safe during audits and
inspections.
? Managing dealer invoicing and payment coordination in close liaison with the PSO
Accounts Department, ensuring timely resolution of billing and reconciliation issues.
? Facilitated dealer payment processing through online banking platforms, 1Link, SDS,
and ensured accurate bank account tagging and verification with PSO to support
smooth, secure, and uninterrupted financial transactions.
? Managed dealer credit exposure exceeding PKR 500+ million under multiple credit
structures, in accordance with dealership agreements, bank guarantees, and committed
volume arrangements agreed between dealers and PSO.
? Maintained zero credit defaults throughout the tenure by ensuring strict compliance
with approved credit terms, risk controls, and ongoing dealer performance monitoring.
? Ensured 100% compliance with Quality & Quantity (Q&Q) standards, achieving zero
quality or quantity failures throughout the tenure of the role.
? Maintained close coordination with the MQTU team of PSO and implemented robust
outlet-level checks and controls, ensuring product integrity, accuracy, and regulatory
compliance.
? Inventory Management – Managing lube inventory for the whole Sahiwal Division to
achieve monthly targets for RB on all supply points of the Sahiwal Division. Close liaison
with Depot Teams, LMT (Lube Manufacturing Terminal) Karachi and logistics
department to manage timely supplies and decantation at depots.
? IT – Responsible to maintain dealer accounts for ordering, invoicing, credit management
on SAP Fiori logins and specially assigned SAP Customer Codes to dealers. Took part in
SAP HANA/4 upgradation of system during the current FY’26.
? Maintained and analyzed DUCs data to closely monitor retail outlets and prevent illegal
or non-compliant product sales, ensuring adherence to organizational and regulatory
requirements.
? Designed and implemented online inspection reporting tools covering end-to-end retail
operational excellence, including sales performance, HSE compliance, 2 wheelers & 3
wheelers safety standards and personal hygiene training, supporting continuous
improvement and audit readiness.
? Drove growth of the fuel card business across assigned retail outlets by ensuring high
service availability and customer satisfaction.
? Coordinated with the PSO Cards Department to ensure timely resolution of card
machine, payment processing, and points redemption issues, supporting seamless
digital transactions and improved customer experience.
? Achievements – Completed full annual premium lubricant target, outperforming all
peers in division during last fiscal year July-June ‘25 with 28% overall growth and going
to close Half Year July-December ’26 with 22% & 27% growth in Objectives vs LY
targets.
? Achieved all HSD, PMG & R95 assigned targets during FY’25 and 3% growth during