Currently, I work as an Automation & Design Engineer at GrowYourPropFirm, a prop trading and FinTech company based in Hong Kong (remote). In this role, I have built AI-powered systems such as automated article generation pipelines, lead capture and follow-up workflows, Slack-to-WhatsApp nurturing systems, AI social media reply agents, and automated content publishing tools. These solutions have significantly reduced manual effort and improved operational efficiency, including cutting content production time by 90%. Alongside automation, I also contribute to visual design by creating landing pages, event graphics, social media creatives, and branded marketing assets.
Previously, I worked at Zones, LLC as a Production Designer in Marketing, where I designed and executed partner marketing campaigns for global technology leaders such as Apple, Cisco, Google, Lenovo, and Microsoft. My work included digital signage, infographics, display ads, email campaigns, eBooks, and landing pages. I also collaborated closely with sales and campaign teams to align marketing strategies and used Power BI dashboards to analyze campaign performance and generate actionable insights. My contributions were recognized with six Five Star Service Awards and a first-place company-wide design contest win.
I also served as a Creative Team Lead at Shuhrat Pvt. Ltd, where I managed a team of designers and video editors while working directly with clients to create impactful branding and marketing materials. My role involved developing social media campaigns, conducting audience and market research, and delivering monthly performance reports with KPI analysis and strategic recommendations. In addition, I have worked as a freelance Graphic Designer and Video Editor on Fiverr, where I achieved Level 02 Seller status with a 4.9-star rating and successfully served more than 100 clients worldwide.
My skill set spans AI automation, data analytics, creative design, and marketing strategy. I am proficient in tools such as Power BI, SQL, Google Analytics, HubSpot CRM, SharePoint, Wrike, Adobe Creative Cloud, Figma, Canva, Creatopy, and Framer. I also have strong experience in social media strategy, SEO, content marketing, and campaign management. My ability to bridge creativity with automation and analytics enables me to design efficient systems while maintaining a strong focus on branding and user experience.
Academically, I hold a Master’s degree in Innovation & Entrepreneurship from NUST Business School and a Bachelor of Business Administration from Institute of Management Sciences. I have also completed several certifications and job simulations in Generative AI, data analytics, data visualization, SQL, CRM, and SEO. Fluent in English and Urdu, with basic French proficiency, I am passionate about leveraging automation, analytics, and creative design to solve business challenges and create scalable, impactful solutions.