Digital Marketing & Social Media Specialist
Galali, Bahrain • [email protected] • +973 34394971 • LinkedIn: Munees Muhammed
PROFESSIONAL SUMMARY
Results-oriented Digital Marketing & Social Media Specialist with 4+ years of experience developing and managing
multi-platform campaigns. Proven ability to drive organic growth, optimize content for SEO, manage web presence,
and create high-quality visual content including photography and videography. Skilled in performance tracking, paid
advertising via Google Marketing Platform (GMP) and Meta Ads, and executing data-driven promotions. Experienced
in audience targeting, influencer coordination, and content strategy aligned with business growth goals.
WORK EXPERIENCE
Social Media & Digital Marketing Coordinator January 2021 – 2025
First Care Market, Bahrain – Remote
• Developed and managed social media campaigns across Instagram, Facebook, and other platforms, driving
193K+ monthly views and measurable brand growth.
• Achieved 46% reach from non-followers through SEO-optimized content, targeted hashtags, and
audience-focused content strategy.
• Planned, launched, and optimized paid advertising campaigns using Meta Ads and Google Marketing Platform
(GMP), managing reach, engagement, and conversions.
• Created high-quality product photography and visual content (photos and video) to maintain brand consistency and
drive engagement.
• Tracked and analyzed key performance metrics — reach, engagement rate, CTR, and conversions — using
platform analytics to refine campaigns.
• Conducted audience research to identify the right demographics, interests, and optimal ad placements.
• Managed influencer marketing end-to-end: identification, outreach, content coordination, and performance
monitoring.
• Maintained content calendars to ensure timely, on-brand publishing aligned with promotions and marketing
campaigns.
• Managed web presence and applied website best practices to ensure a consistent and optimized digital footprint
across platforms.
SKILLS
Social Media Management: Instagram, Facebook, LinkedIn, TikTok, YouTube
Paid Advertising: Meta Ads Manager, Google Marketing Platform (GMP), Promotions Management
SEO & Web: Content SEO, On-page Optimization, Web Presence Management, Website Best Practices
Visual Content: Product Photography, Videography, Image Editing, Brand Content Creation
Analytics: Performance Metrics Tracking, Audience Insights, Engagement & Conversion Reporting
Content Strategy: Content Calendar Planning, Influencer Marketing, Campaign Management
Tools: Microsoft Office Suite (Word, Excel, PowerPoint)
EDUCATION
Bachelor of Business Administration – Human Resource Management Graduated 2024
Kannur University, India
Digital Marketing Certification 2024
Edwin Academy
Diploma in Foreign Accounting Pursuing
ACADEMIC RESEARCH
Consumer Satisfaction on Neo Banking System Among Youth
• Designed and administered a structured questionnaire; collected and analysed data from 100 respondents.
• Analysed customer preferences between Neo Banking and traditional banking, identifying key adoption and
satisfaction drivers.
• Performed data analysis using tables, charts, and percentage analysis; produced a comprehensive project report
with findings and conclusions.
LANGUAGES
English Hindi Malayalam (Native)
ADDITIONAL DETAILS
Nationality: Indian
Visa Status: Endorsement Residence – Kingdom of Bahrain
