Profitable e-commerce brand specialising in premium anime-themed streetwear and apparel. Operating on Shopify since April 2025, the business generated $159,565.51 in gross revenue across 10 months of operation (July 2025 – April 2026), with exceptional gross margins of 65.4% and net profit margins of 30.4%.
New financing option (available now) We have launched a new financing plan of up to 24 months. Under this plan the first payment is only ?1,000 (approximately $1,250, depending on the exchange rate), and the remainder can be financed over a period of up to 24 months. If you’d like, I can prepare a tailored repayment schedule for any of the stores above based on this plan.
With established supplier relationships, automated fulfilment, proven marketing funnels, and strong brand recognition in the anime merchandise niche, is positioned for immediate scaling.
Key Highlights:
Total Revenue: $159,565.51 (July 2025 – April 2026)
Gross Profit: $104,326.38 (65.4% margin)
Net Profit: $48,537.38 (30.4% margin)
Total Orders: 2,897 (2,755 fulfilled)
Average Order Value: $55-60
Conversion Rate: 1.87%
Return Rate: 9.05% (well below industry average)
Business Model: Dropshipping (low overhead, scalable)
FINANCIAL PERFORMANCE
2025 Results (July-Dec):
Revenue: $106,570 COGS: $37,140.53 Gross Profit: $69,429.47
Operating Expenses: $75,803.53 (Ads: $31,840 Staff: $4,400 Other: $1,623)
Monthly Breakdown:
July: $25,399.65 revenue $7,868.49 net profit
August: $29,121.95 revenue $8,365.71 net profit
September: $38,221.10 revenue $11,881.65 net profit (peak)
October: $8,885.01 revenue $2,892.72 net profit
November: $4,942.29 revenue $1,735.90 net profit
2026 Results (Jan-Apr):
Revenue: $52,995.51 COGS: $18,098.60 Gross Profit: $34,896.91
Operating Expenses: $35,224.60 (Ads: $14,100 Staff: $2,500 Other: $526)
Monthly Breakdown:
January: $13,791.84 revenue $3,581.09 net profit
February: $14,714.74 revenue $6,057.26 net profit
March: $16,707.66 revenue $4,951.03 net profit
April: $7,781.27 revenue $3,181.53 net profit
Key Metrics:
Total Sessions: 103,895
Conversion Rate: 1.87%
Returning Customer Rate: 0.24% (MASSIVE opportunity – industry avg: 15-25%)
Facebook Ads: $20,300 total spend ROAS: 4-6:1
TikTok Ads: $10,740 total spend ROAS: 3-5:1
Google Ads: $14,900 total spend
Total Marketing: $45,940 Average ROAS: ~5:1
BUSINESS OVERVIEW
Platform: Shopify Professional
Niche: Anime streetwear & apparel
Target Market: Ages 16-35, anime fans, streetwear enthusiasts
Geographic Reach: Primarily US, international shipping available
Product Catalog (75+ SKUs):
T-Shirts & Graphic Tees (25 products): $22-44
Hoodies & Sweatshirts (26 products): $44-81
Shorts (10 products): $25-44
Pants & Joggers (6 products): $37-62
Sneakers (8 products): $56-106
Top Collections: Attack on Titan, Solo Leveling, My Hero Academia, Demon Slayer, Naruto, Jujutsu Kaisen, Arcane
COMPETITIVE ADVANTAGES
✅ Niche Focus: Specialised anime streetwear
✅ Proven Product-Market Fit: Low 9.05% return rate
✅ Strong Margins: 65.4% gross margin
✅ Optimised Operations: Automated fulfilment, documented SOPs
✅ Technical Infrastructure: Mobile-responsive, SEO-ready, complete analytics
✅ Growth Levers: Email retention opportunity (0.24% → 15% = $50-100K upside)
OPERATIONS
Suppliers: 30 verified manufacturers in China/Vietnam
Lead Times: up to 7 business days
Fulfilment: Dropshipping model
Time Requirement: 5-15 hours/week part-time
Staff: Part-time VA support ($625-1,000/month, optional)
GROWTH PROJECTIONS
Conservative Year 2: $120-180K revenue $30-54K net profit
Moderate Growth Year 2: $240-360K revenue $72-126K net profit
Aggressive Scaling Year 2: $600-900K revenue $180-270K net profit
Key Growth Drivers:
Scale proven ad spend ($3.5K → $10K/month at 5:1 ROAS)
Email marketing activation (0.24% → 15% returning customers)
Product expansion & new channels (Amazon FBA, eBay, Etsy)
International expansion (EU, Asia markets)
WHAT'S INCLUDED
✓ Fully configured Shopify Professional store
✓ Domain: (transferable)
✓ 75+ product listings with professional photography
✓ Customer database: 2,897 orders
✓ Supplier contacts & pricing agreements
✓ Marketing assets: ad creatives, campaign structures
✓ Email automation flows & SOPs
✓ 30-day hands-on transition support
✓ Brand assets & design templates
ASKING PRICE & TERMS
Asking Price: $25,000 USD
Valuation Justification:
Asset value: $65,000+ (store, domain, photography, campaigns, suppliers)
Income-based: 2.5x net profit = $121,343
Market-based: 2-3x revenue = $319-478K
$25,000 represents exceptional value
Payment Options:
All cash at closing (preferred)
Seller financing: 50% down ($12,500), 50% over 12 months from profits
Not Included: Cash in business accounts; personal ad accounts (campaigns/data transferred)
WHY SELLING
Transitioning to other ventures after successfully validating business. Business has proven systems and significant growth potential. Offering to entrepreneur who can dedicate full-time attention to scaling.
⚡ WHY BUY NOW?
✅ Proven traction: $159K revenue in 10 months
✅ Massive upside: Email marketing could add $50-100K/year
✅ Market timing: Anime industry growing 10% annually ($25B+ market)
✅ Price advantage: Below asset value
✅ Seasonal opportunity: Q3-Q4 are peak seasons
✅ Seller support: 30-day hands-on training included
