His main responsibilities can include developing new wholesale customers, managing existing accounts, identifying fast-moving products, sourcing competitive items, negotiating with suppliers, preparing price comparisons, and supporting purchase decisions based on market demand and margins.
He should also coordinate with sales, procurement, warehouse, and finance teams to ensure smooth order execution, stock availability, timely collections, and profitable sales growth. The candidate should be capable of handling both buying and selling activities, especially in categories such as food products, dry goods, disposables, hygiene items, frozen products, and other FMCG wholesale lines.
Key expectations:
Develop wholesale business and generate new customer leads.
Identify profitable FMCG products for bulk purchase and resale.
Negotiate prices, payment terms, and supply conditions with suppliers.
Maintain market price awareness and competitor activity.
Support margin improvement and stock movement.
Coordinate deliveries, collections, and customer follow-up.
Build strong relationships with traders, retailers, HORECA customers, and institutional buyers.