Business Development Manager with comprehensive Sales & Marketing experience in FMCG and Agri- commodities, for both the B2B and B2C segments, proven track record in operating in AMEA region tapping remote markets, with regional experience dealing with Distributors Management / Forecast / Brand Management / Export / Co-packing / Budgeting / Feasibility Studies catering to the supply and demand of various regions.
CAREER PROGRESSION
Bakemart (Almarai Group Co) www.bakemartathome.com 2023 to 2025
Sales & Marketing Manager Bahrain
Experienced Sales and Marketing Manager with a strong background in the bakery and food service industry, specializing in delivering innovative bakery solutions across HORECA and retail sectors. Proven expertise in driving business growth, brand positioning, customer relationship management, and market expansion for premium bakery products. At Bakemart Bahrain, successfully contributed to elevating the fresh bakery production concept by introducing a diverse range of frozen bakery products including breads, cakes, viennoiserie, and specialty bakery items tailored to regional market demands. Committed to maintaining traditional baking excellence while implementing modern bakery solutions, establishing the company as a trusted and iconic supplier in the Bahrain bakery market. Skilled in strategic sales planning, product development, distribution management, and creating long-term partnerships with clients and retailers.
Oasis Overseas FZE www.oasisoverseas.com 2015 to 2022
Business Development Manager Dubai, U.A.E
A pioneering conglomerate with corporate head-quarter in UAE, comprising of several companies with diversified interests FMCG products, Agricultural commodities- business supplying essential food and industrial raw materials, Fertilizers, Livestock, Animal Feed Ingredients & Aquaculture, thriving together with governments, farmers, communities and customers, fueled by an active foreign investment strategy, establishing various acquisitions and joint ventures which are strategically integrated verticals of production, distribution, Trading, Processing located network of 7 overseas offices in various continents namely
Position Summary: Managing company portfolio with a gross turnover of $50M/year, Leverage industry commercial and regulatory relationships to expand product portfolio profitably and ensure capital and resources are appropriately deployed.
Market intelligence and knowledge of the different supply markets, origins and spot markets.
Ensure efficiency and economy of scale on overall logistics operations and movement of good,
Established long-term agreements and relations with preferred international suppliers
Strategic sourcing and procurement optimization capabilities with internally dedicated teams
Gulfco (Juma al Majid Group) www.gulfcouae.com 2014 to 2015
Regional Manager Dubai, U.A.E
Distributors in the UAE for Mondelez (Tang, Max well house coffee, Dream Wipe), Nestle Water (Perrier), General Mill (Betty Crocker), Managing division worth AED 228 Mn per annum)
• Expertise in providing strategic and systematic approach on sales and marketing of growing business-FMCG industry.
• Handle business planning, implementation, supervision and considering corrective actions to remain competitive.
• Negotiate business dealings with local and international clientele besides strengthening client support, service as well as business operations while developing contacts with key accounts.
• Understand the prevailing market trends and issues, analyse its impact towards the business in long run and further devise strategies to oppose any possible business threat.
• Scan the market and get brief with competitors, their product pricing and customer service dealing.
Abu Dhabi Vegetable Oil Company (ADVOC) www.advocuae.com 2006 - 2014
International Sales & Marketing Manager Abu Dhabi, UAE
• Responsibilities include price control within agreed budget, ensuring target volumes are achieved in correct proportion based on close monitoring of sales and stock by country.
• Enhancing distributor capability, consolidating distributors for new partnerships, initiating channel strategy and territory management to achieve business plan, simultaneously maximizing sales and distribution across markets/channels, streamlining and strengthening the distribution network developing effective systems to monitor market and performance of sales to yield measurable results across various trade sector.
• Simultaneously expand the distributor network by evaluating and screening of new distributor.
• Revised the distributor’s network in GCC and grew the sales turn over by 12% per annum.
• Directed US$ 2.3 million marketing program and delivered 11% growth in sales.
• Planned, directed and launched Coroli packs in all in all the GCC Countries including Iran.
Designed marketing plan and negotiated with print and other media representatives to ensure efficiency, reviewed marketing activities reports i.e. Market Share Report, Sales Analysis Report, Strategy Review Report, Competitive Pricing Analysis Report to strategise sales and marketing objectives.
Key Achievements
• Achieved highest sales volume (25000 tons Business with Iran) total contract value was US$ 20.00 million.
• Assigned new Distributors for Coroli in Iran, Bahrain, Iraq, Jordan, Tanzania, and Sudan.
• Launched Olive oil, Soya bean, Canola oil and Blended oil variants of Coroli.
Al Rashideen Trading Co (Phillip Morris - Cigarettes Division) 1996-2004
Sales Manager Dubai- UAE
• Was a key player in preparing the launch of several international brands and successfully achieving their set targets and through their introduction we managed to reach 60% share of market.
• Implemented an on the job training program for all my direct reports.
• Executed sales marketing plans and successfully introduced new variants.
• Visibility improved by 70% at key retailers and wholesalers.
• Distribution maintained at 93 %.
• Delivered growth of 18% in sales from last year. Positioned the company as a dominant industry leader, providing marketing leadership to facilitate high-growth goal attainment.
• Architected and executed, media plan, cost effective advertising, and promotional campaigns involving a myriad of media, merchandising, and collateral methods / tactic