Transferable Iqama Valid KSA Driving License Available to Join Immediately
Results-driven Sales & Commercial Analyst with 24+ years of experience in FMCG sales analytics, business operations, budgeting, forecasting, trade marketing, KPI management, and commercial reporting. Proven expertise in supporting SAR 200M+ businesses through data-driven insights, revenue optimization, demand forecasting, sales performance analysis, and process automation.
Advanced user of Excel (Power Query, Power Pivot, VBA, Macros), Power BI, SQL, ERP, CRM, and MIS reporting systems. Strong experience in target setting, sales planning, profitability analysis, pricing strategy, trade promotion evaluation, market intelligence, Nielsen retail audits, and dashboard development.
Key Achievements:
• Managed sales analysis and reporting for SAR 150M–250M+ annual business.
• Improved forecast accuracy to 90–95% through advanced demand planning.
• Automated reporting processes, reducing manual effort by up to 50%.
• Increased trade promotion ROI by 10–15% through performance evaluation.
• Led route, depot, and regional target planning for 600+ sales routes.
• Delivered actionable insights resulting in revenue growth and margin improvement.
Core Skills:
Sales Analytics Commercial Analytics MIS Reporting Business Intelligence Budgeting & Forecasting Revenue Analysis Trade Marketing Demand Planning Power BI Advanced Excel SQL Dashboard Development KPI Management FMCG Sales Operations Data Visualization Market Research Stakeholder Management Process Automation
Seeking opportunities as:
Senior Sales Analyst Commercial Analyst Business Analyst MIS Manager Revenue Operations Analyst Sales Operations Analyst Trade Marketing Analyst Reporting Analyst Business Operations Analyst