SUMMARY:
Performance Marketer with 4+ years of experience managing Meta, Google, TikTok and Snapchat Ads to
drive lead generation and ecommerce growth across UAE, KSA and Pakistan markets. Proven track record
of achieving 10 to 12 ROAS, growing ecommerce revenue by 35% and contributing to AED 5M+ in
attributed property sales. Skilled in full funnel campaign strategy, conversion tracking, GA4, GTM and
Looker Studio with hands on experience serving real estate, ecommerce, healthcare and SaaS clients.
KEY ACHIEVEMENTS:
1. Generated SAR 200K to 300K in monthly ecommerce revenue across multiple KSA brands achieving a consistent ROAS of 10 to 12 over 7 months.
2. Generated 40 to 70% of company revenue through digital campaigns supporting AED 5M+ in property sales within 12 months in UAE market.
3. Built and scaled Meta campaigns for ModCASA Tiles making digital advertising the primary revenue driver contributing 70% of total sales.
4. Grew total revenue by 35% within 7 months for multiple ecommerce brands in Saudi Arabia through full funnel paid campaign management.
5. Executed 100+ paid campaigns across Meta, Google and TikTok delivering consistent ROAS
improvement and measurable revenue growth across multiple industries.
WORK EXPERIENCE:
Brandism.io | KSA
E-commerce Marketing Manager
Oct 2025 – May 2026
1. Generated SAR 200K to 300K in monthly revenue across multiple KSA ecommerce brands maintaining a consistent 10 to 12 ROAS over 7 months.
2. Grew revenue by 35% within 7 months by leading full funnel paid campaigns for fruits, toys, school
products and EV scooters brands.
3. Managed end to end campaign strategy including audience segmentation, budget planning, creative testing and weekly performance reporting.
H2O Trading
Performance Marketing Executive
April 2024 – Sep 2025
Property World (Pakistan Real Estate): Generated 60% of company revenue through optimized Meta
campaigns for property sales and rentals, establishing digital as primary revenue driver.
ModCASA Real Estate LLC (Dubai): Supported agents in closing AED 5M+ in property sales within 12 months through strategic international digital campaigns and lead optimization.
ModCASA Construction (Pakistan): Drove 50% revenue increase in luxury home project sales through video-focused ad strategies and lead generation optimization in DHA Lahore.
ModCASA Tiles & Sanitary (Pakistan): Built Meta campaigns generating 70% of total sales revenue,
transforming digital marketing into the company's primary revenue source with consistent ROI.
Technologia Hub
Digital Marketing Executive
April 2023 – March 2024
1. Executed 50+ social media and email marketing campaigns across multiple client accounts
generating qualified leads and enhancing brand visibility.
2. Built content calendars, A/B testing frameworks and optimization strategies that improved overall
campaign performance.
3. Coordinated marketing initiatives for I-Sot school management SaaS product through targeted email campaigns and direct outreach to school administrations.
Urban Media | PAK
Social Media Manager
March 2022 – Jan 2023
1. Managed social media presence for multiple brands across USA, UK and Pakistan handling content planning, copywriting, scheduling, community management and performance reporting.
2. Grew brand pages from under 1,000 to over 10,000 followers organically while running paid Meta
campaigns, coordinating influencers and optimizing strategy through monthly analytics.
EDUCATION:
MSC Applied Psychology - Consumer Behavior and Organizational Strategy
Bahauddin Zakariya University Multan
August 2023
Specialization in Consumer Psychology and Buyer Behavior Analysis providing a strong foundation in
understanding audience decision making, purchasing triggers and strategic business thinking.
CERTIFICATIONS:
Meta Social Media Marketing Professional Certificate (Meta)
TikTok Marketing Specialization (Aptly)
Google Ads Certification (Skillshop)
Email Marketing (Hubspot)
HubSpot Marketing Certification (HubSpot Academy)
WhatsApp Marketing Automation (ManyChat, Aisensy)
WordPress, Salla, Shopify Website Management (Coursera, Youtube)
GA4, GTM, Looker Studio, Google Search Console, Semrush, SQL (SkillShop, YouTube)
AREAS OF EXPERTISE:
Proficient in paid advertising across Meta, Google, TikTok, Snapchat and LinkedIn with hands on
experience in campaign planning and optimization.
Skilled in performance tracking using Google Analytics 4, Google Tag Manager, Looker Studio,
attribution modeling and A/B testing.
Experienced in social media strategy, email marketing, WhatsApp automation and funnel optimization
for lead generation and conversion.
Knowledgeable in SEO, keyword research, WordPress, Shopify, Salla ecommerce platform, SQL and
conversion rate optimization.
Proficient in Claude AI, ChatGPT, ManyChat and Aisensy for content creation, marketing automation
and campaign optimization.
Skilled in Canva, Adobe Photoshop, video editing, content calendar management and ecommerce
platform administration.
LANGUAGES:
English (Fluent) • Arabic (Basic) • Urdu (Native Fluent)
Nationality: Pakistani • Iqama: 2638178554 (Transferable) • Valid: Until May 2027
• Marital Status: Single
