Multi-Skilled Sales & Business Development Manager | FMCG, IT Sales & Building Materials

Results-driven and growth-focused Business Development, Sales & Marketing Professional with total 9+ years of experience in B2B and B2C sales, more than one year Ksa Experience.key account management, lead generation, and client relationship management. Strong expertise in driving revenue growth, expanding market presence, and closing high-value deals in the construction materials, IT Sales and services and project sales sector.

Skilled in strategic sales planning, quotations, negotiations, CRM, and market analysis with a proven ability to consistently exceed targets and build long-term client partnerships. A dynamic, target-oriented, and solution-driven professional with strong adaptability in competitive markets. Proficient in MS Office and sales reporting systems. Currently based in Jeddah, Saudi Arabia, with transferable Iqama, immediate availability, and ready to relocate anywhere in KSA.

--- CV ---
MOHAMMED BASHEERUDDIN
Sales Accounts Manager | Team Lead – FMCG ,IT, Construction materials Sales |
Sales Coordinator | Customer Service Executive
📍 Jeddah, Rehab District, KSA 📍 +966 539 873 346 ✉
mohammedbasheeruddin.info@g ...
Iqama: Valid & Transferable | Saudi Driving License: Valid (10 Yrs) | Nationality: Indian |
Languages: English, Arabic, Hindi, Urdu, Telugu




PROFESSIONAL SUMMARY
Results-driven Sales Accounts Manager and Team Lead with over 13 years of progressive experience in B2B & B2C
sales, team leadership, FMCG field operations, marketing support, key account management, customer service, and call
center management across Saudi Arabia and India. Proven track record of leading high-performing teams of 375+ field
associates, consistently exceeding revenue targets, and building lasting client relationships across construction materials,
FMCG, IT services, and BPO sectors. Holder of a valid transferable Iqama and Saudi driving license. Fluent in English and
Arabic with proficiency in Hindi, Urdu, and Telugu. Committed to contributing to Vision 2030-driven organizations through
disciplined sales execution and customer-centric service excellence.

CORE COMPETENCIES
Sales & Business Development: B2B & B2C Sales | Key Account Management | Lead Generation | Cold Calling |
Pipeline Management | Target Achievement | Upselling
Team Leadership & Coordination: Field Team Leadership (375+ Staff) | Sales Coordination | Territory Planning | Route
Optimization | KPI Monitoring | HR & Onboarding
Marketing & Digital: Campaign Support | Digital Marketing | AI-Assisted Content Creation | Market Research | Competitor
Analysis | Quotation Preparation
Technical & Tools: MS Office Suite | CRM Platforms | AutoCAD (Basic) | MEP (Basic) | AI Productivity & Intelligent
Automation Tools

PROFESSIONAL EXPERIENCE
Sales Accounts Manager – Construction Materials & IT Services December 2024 – Present
Prime Kraft Building Materials & Services | Jeddah, Saudi Arabia
• Drive B2B and B2C sales of construction finishing & furnishing materials across Jeddah, targeting contractors,
consultants, architects, and procurement managers.
• Manage full sales cycle: lead generation, client meetings, site visits, technical presentations, competitive quotation
preparation, and post-sale follow-up.
• Promote and sell IT solutions — CCTV surveillance, access control, biometric systems, and data management —
to commercial and industrial clients.
• Maintain CRM records, track pipeline health, and deliver weekly performance metrics and market intelligence
reports to senior management.
• Leverage AI productivity and automation platforms to generate targeted marketing content and streamline client
follow-up communications.
• Monitor market trends and competitor pricing; deliver actionable insights to support strategic decision-making and
account growth.

Team Lead – FMCG Sales (Unilever / Pepsodent Project) July 2022 – November 2024
Hindustan Field Services Pvt. Ltd. | Hyderabad, India
• Led 6 Field Representatives and 8 Lead Associates, collectively overseeing 375+ merchandisers across Andhra
Pradesh and Telangana (Modern Trade channel).
• Designed and executed territory plans, route schedules, and resource deployment strategies to maximize field
coverage and sales productivity.
• Coordinated in-store visibility drives, promotional campaigns, and new product launch activations across the
assigned region.
• Monitored KPIs, sales volumes, coverage rates, and compliance metrics; prepared consolidated performance
reports for senior leadership.
• Delivered training and coaching on sales techniques, brand standards, and CRM reporting for the entire field
workforce.
• Managed end-to-end HR operations: recruitment, onboarding, attendance tracking, and performance evaluations
for field staff.
Sales Representative – Pepsodent Brand July 2015 – June 2022
Hindustan Field Services Pvt. Ltd. (For Hindustan Unilever Ltd.) | Hyderabad, India
• Handled inbound and outbound customer calls for Pepsodent brand — product inquiries, order processing,
complaint resolution, and retention — with consistently high CSAT ratings.
• Executed B2C field sales, product sampling, and brand merchandising across modern and general trade retail
channels.
• Built strong relationships with store managers, retail buyers, and distribution partners to secure prime shelf
placement and brand visibility.
• Collected consumer insights and competitor intelligence; provided actionable field reports to support regional
marketing planning.
• Recognized multiple times by HUL management for outstanding field performance, customer service excellence,
and consistent target achievement.

Sales & Service Executive
Excel Technologies | India
• Sold and serviced IT and security solutions including CCTV cameras, biometric attendance systems, access control
systems, LAN/WAN networking, and IT infrastructure solutions.
• Performed installation, configuration, troubleshooting, and maintenance of security and networking systems.
• Conducted site surveys and provided technical recommendations to clients.
• Generated new business opportunities and managed customer relationships.
• Prepared quotations, negotiated
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