Riyadh, Saudi Arabia 056-940-7685 [email protected]
PROFESSIONAL SUMMARY
Results-driven professional with over 25 years of experience in Business Development, Distribution, Channel Management, and Credit Control. Proven track record of driving sales growth and leadership at industry-leading organizations such as Binzagr, Emami, and Rentokil Initial. Expertise includes managing sales of major brands like Unilever (Lipton, Dove, Axe, Lux) and handling Credit Control at Rentokil Initial, overseeing multi-million SAR portfolios (Almarai, First Gulf, ADC), and spearheading successful product launches. Dedicated to exceeding targets and optimizing Credit Control and debt collection in challenging markets.
EXPERIENCE
Sales Consultant / Credit Controller 2020 – Present Rentokil Boecker Initial International
Manage the full sales cycle, consistently exceeding revenue targets through proactive business development.
Spearhead new customer acquisition while overseeing Days Sales Outstanding (DSO) and debt collection strategies.
Key Achievements: Ranked #1 multiple times in the MENAT Credit Controller League; successfully launched new product lines to market.
Sales Manager 2013 – 2019 Binzagr Co. (Unilever Arabia)
Led Sales Business Unit 2 (BU-2) and managed the RVS channel, achieving consistent monthly targets and YoY growth.
Key Achievements: Drove RVS sales growth of 10% (2018) and 13% (2019); achieved record B.U. RVS sales of SAR 6 million in 2014.
Sales Supervisor 2007 – 2013 Binzagr Co. (Unilever Arabia)
Supervised SVS and RVS teams in Riyadh, delivering significant double-digit growth of up to 49%.
Area Sales Supervisor 2002 – 2007 SAMES (Ciba-Geigy, Switzerland)
Managed key operational aspects of pest control and fumigation services for the region.
TECHNICAL SKILLS
ERP/CRM: SAP, Business Dynamics, ICABS
Business Tools: Business Intelligence (BI), MS Office Suite
EDUCATION
Diploma in Sales Management Eagle Institute of Management (1999)
Bachelor of Science Kanpur University (1997)
LANGUAGES
English (Fluent), Arabic (Conversational/Professional), Urdu (Native/Fluent), Hindi (Native/Fluent)