Digital Media Marketer / Media Buyer/ Performance Marketer/ Digital Marketing Manager

Full-funnel performance marketer specializing in paid media across Meta, Google, TikTok and Snapchat — from campaign structure and audience targeting to server-side tracking and conversion optimization. I build the complete system: ad account architecture, GA4/GTM/Pixel/CAPI implementation, landing page CRO, and CRM-driven follow-up — so every riyal of spend is tracked, tested, and scaled on data, not guesswork.
Paid Media & Ad Platforms

Meta Ads — Advantage+ Shopping, Custom & Lookalike Audiences, Dynamic Creative
Google Ads — Search, Shopping, Performance Max (PMax), tROAS bid strategy
TikTok Ads & Snapchat Ads — native creative testing, UGC-style formats
Multi-platform budget allocation, CBO/ABO campaign structuring

Tracking & Attribution

GA4, Google Tag Manager (GTM)
Meta Pixel & Conversion API (CAPI)
Server-side tracking (sGTM) for iOS14+/privacy-proof measurement
UTM architecture, multi-touch attribution, first-party data strategy

Conversion & Funnel

Landing page CRO, Microsoft Clarity heatmap analysis
GoHighLevel (GHL) funnels — pipelines, booking flows, automations
Email & WhatsApp marketing sequences, lead nurture automation

Strategy & Scaling

Offer economics — AOV, margin, LTV:CAC
A/B testing frameworks, creative testing at scale
Budget scaling triggered by data, not hunches