Experienced FMCG Sales Supervisor / Team Lead / Market Development Executive (Beverages) –

Results-driven FMCG Sales Supervisor / Market Development Executive with 2+ years of hands-on experience in the competitive beverage sector (PepsiCo Franchise / Haidri Beverages Pvt Ltd). Proven track record in leading sales teams, managing Route-to-Market (RTM) execution, driving Key Performance Indicators (KPIs), and consistently exceeding monthly sales targets. Seeking a challenging role in Riyadh with leading FMCG giants (e.g., Almarai, PepsiCo, Nestlé, Coca-Cola, SADAFCO, Nada).
​KEY CORE COMPETENCIES & HIGHLIGHTS
​Team Leadership & Management: Successfully led and coached a team of 10+ Pre-sellers, optimized daily routing, and improved overall trade performance.
​Route-To-Market (RTM) & Execution: Direct experience in territory mapping, outlet coverage expansion, merchandising standards (picture of success), and stock availability.
​Target Achievement & KPI Management: Skilled in driving target volume, distribution reach, numeric/weighted distribution, and strike rates.
​Commercial & Negotiation Skills: Strong capabilities in key account management, trade negotiation, order booking, and resolving market-level challenges.
​TECHNICAL & SOFTWARE SKILLS
​ERP & Sales Automation: Proficient in FMCG Handheld Terminals (HHT), SFA (Sales Force Automation) tools, and ERP systems.
​Data & Analytics: Advanced Microsoft Excel (vlookup, pivot tables, sales performance reporting).
​WORK EXPERIENCE SUMMARY
​Market Development Executive / Pre-Seller Team Lead
Haidri Beverages Pvt Ltd (PepsiCo Bottling Franchise) 2 Years
​Managed daily pre-selling operations, route discipline, and trade visibility across assigned territories.
​Supervised and evaluated the performance of 10 pre-sellers to ensure 100% KPI compliance.
​Executed promotional trade schemes, cold-drink equipment (CDE) placements, and stock rotation (FIFO).
​VISA STATUS & AVAILABILITY
​Location: Riyadh, Saudi Arabia
​Transfer Status: Transferable Iqama / Ready to join immediately
​Languages: English, Urdu/Hindi
​CONTACT DETAILS
​Name: Ghulam Muhyuddin
​Phone / WhatsApp: 0536197947
​Email: [email protected]
​(CV available upon request)
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