Film & TV Production graduate with strong skills in social media marketing management and videography. Experience in developing scaling clients through a hybrid of organic digital strategies and paid performance marketing campaigns, driving over 70% growth in lead generation. Good understanding of engaging visual content and analyzing the market and competitors. Passionate about leveraging digital marketing tools and social media platforms to grow brand awareness and optimize performance. Motivated to grow, adapt, and contribute to organizational success.
CORE COMPETENCIES
Digital Strategy: Facebook & Instagram Lead Generation, Campaign Management.
Content Production: Photography & Videography, Social Media Content Production.
Business Development: Social Media Outreach, Support Sales Activities, Client Communication.
PROFESSIONAL EXPERIENCE
Dee Creative Media Agency Karachi - Pakistan
Business Development & Social Media Manager Aug 2025 – May 2026
Role Overview Managed digital marketing, social media, and business development initiatives for creative agency clients, focusing on lead generation, brand growth, and content marketing.
Key Achievements
Increased qualified leads by 70% through organic lead generation strategies.
Improved Instagram & TikTok engagement by 30–50% using short-form content.
Expanded B2B client acquisition through LinkedIn and Facebook outreach.
Core Responsibilities
Managed Facebook, Instagram, LinkedIn & TikTok accounts.
Developed content calendars, Reels, and marketing campaigns.
Performed market research and campaign performance analysis.
Coordinated with designers, photographers, and video editors.
IF Logics Communication Karachi - Pakistan
Sales & Marketing Executive Feb 2021 – Jul 2025
Role Overview
Supported business growth through sales, lead generation, and digital marketing while building strong client relationships.
Key Achievements
Increased sales by 60%+ through social media marketing campaigns.
Generated qualified leads through cold calling and online prospecting.
Achieved sales targets while improving customer retention.
Core Responsibilities
Managed lead generation, sales activities, and client relationships.
Executed Facebook, Marketplace, and social media marketing campaigns.
Conducted market research and recommended customer-focused solutions.
Royal Watches.pk Karachi - Pakistan
Photographer & Editor Sep 2019 – Jan 2021
Role Overview Produced commercial photography and visual content for e-commerce and social media marketing.
Key Achievements
Created high-quality product photography and promotional videos.
Enhanced brand presence through engaging visual content.
Core Responsibilities
Product Photography
Videography
Photo & Video Editing
Content Creation
ACADEMIC BACKGROUND
Bachelor of Science in Film and TV Production Iqra University GPA: 2.84.
Digital Marketing Certification NED University of Engineering & Technology (2025).
TECHNICAL SKILLS & TOOLS
Software: Meta Business Suite, Canva, CapCut, Adobe Premiere Pro, Adobe Lightroom
Platforms: Facebook, Instagram, LinkedIn, TikTok, Facebook Marketplace
Languages: English (Professional), Urdu.
Open to new opportunities in Digital Marketing & Social Media Management Transferable Iqama Immediate Joining
Best Regards
Azeem ur Rehman
054 379 7498
