The business sells men’s and women’s apparel and footwear, combining contemporary style, quality, and accessible pricing. It has generated approximately AED 1.25 million in revenue and AED 336,034 in net profit, representing a 26% net margin and 67% gross margin. These margins indicate that a meaningful portion of sales remains after product costs and operating expenses.
At the asking price, if the business maintained its historical profitability, the purchase price could be recovered in roughly 14 months. This is a simple calculation based on past results.
The business operates on Shopify through a supplier-fulfilled model. In practical terms, customers order through the online store while suppliers dispatch products directly to them. This reduces the need to buy and store inventory upfront, keeps fixed costs low, and enables the catalogue to grow with less capital than a traditional retail business.
Customer acquisition is driven primarily by Google Ads, supported by email marketing. The brand has served 16K+ lifetime customers and receives approximately 25K monthly unique visitors. A 2.40x return on ad spend and an average order value of approximately AED 239 demonstrate established customer-acquisition and transaction economics.
The buyer acquires active cash flow, a functioning Shopify storefront, an established customer base, and a scalable operating model. Clear growth levers include broadening advertising channels, improving email and repeat-purchase activity, expanding product categories, increasing average order value, and entering additional markets.
This is a compelling opportunity for an investor seeking exposure to e-commerce without the operational burden of holding inventory or building a brand from scratch.
