Industry: Surface Protection Films / Specialty Films / Industrial Manufacturing
Location: Mumbai (Vile Parle)
Experience: 5–6+ years
CTC: ₹15–21 LPA
Role Type: Individual Contributor
About the Role
We are looking for an experienced Manager / Senior Manager – Business Development for the Surface Protection Films segment.
The role will focus primarily on new customer acquisition, technical sales, account development and commercial growth. The candidate will manage the complete sales cycle—from identifying prospects and conducting technical trials to converting them into regular business and managing accounts profitably.
Key Responsibilities
Identify and develop new customers across target industries and geographies.
Build and maintain a strong sales pipeline through market mapping, exhibitions, referrals, cold outreach, distributors and industry networks.
Identify key decision-makers across purchase, production, quality and management.
Understand customer applications, existing film usage, technical issues and commercial requirements.
Coordinate product samples and technical trials with internal technical/R&D teams.
Manage trials, customer feedback, product iterations and approvals.
Prepare quotations, technical proposals and commercial terms.
Negotiate pricing, payment terms and freight terms and convert trials into commercial orders.
Develop new accounts into regular, repeat and volume-generating customers.
Manage pricing, forecasts, order booking, collections and customer relationships.
Coordinate with production, QC, dispatch and other internal teams to ensure timely delivery.
Monitor competitor activity, pricing, new products and market developments.
Travel extensively across India and support export customers when required.
Candidate Profile
Minimum 5–6 years of B2B industrial / technical sales experience.
Proven experience in independent business development and new customer acquisition.
Strong track record of opening new accounts and converting them into regular business.
Experience handling technical products and conducting plant-level/customer technical discussions.
Strong commercial, negotiation and relationship-management skills.
Good understanding of ERP-based order and dispatch processes.
Proficiency in Excel and structured sales reporting.
Graduate in Engineering, Science, Plastics/Polymer Technology, or graduate with an MBA in Marketing.
Preferred Industry Experience
Candidates from the following industries will be preferred:
Surface Protection Films
Plastic Films
Flexible Packaging
Adhesive Tapes
Specialty Chemicals
Building Materials
ACP
Decorative Laminates
PPGI / Steel
Aluminium Profiles
Glass
Specialty / Industrial Films
Key Skills
Business Development B2B Sales Technical Sales New Customer Acquisition Industrial Sales Surface Protection Films Pricing & Negotiation Technical Trials Account Management Collections Market Development