Our global AI Community is a vibrant network of more than one million contributors from diverse backgrounds who help customers collect, enhance, train, translate, and localize content to build better AI models. Become part of our growing community and contribute to the development of innovative AI technologies used by some of the world's largest brands.
Digital advertising reaches billions of people every day. But it only works when ads communicate honestly, comply with local policy, and serve their intended audience with integrity. Your commercial awareness and evaluative discipline are what stand between deceptive ad practices and trustworthy digital commerce. When you assess whether an ad is truthful, compliant, and culturally appropriate for your market, you are protecting both consumers and legitimate businesses.
A Day in the Life of a Personalized Internet Ads Assessor
-In this role, you will evaluate commercial digital content against strict policy and quality frameworks. Your judgment determines whether ads meet compliance standards, communicate honestly, and serve local market context appropriately.
-Evaluate online ad content, landing pages, and commercial messaging against detailed policy compliance and quality frameworks
-Assess local market relevance and brand intent across diverse commercial sectors, considering regional consumer expectations and cultural norms
-Apply structured compliance reasoning to identify misleading, deceptive, low-quality, or policy-violating ad placements
-Distinguish borderline cases where ads approach but do not cross policy lines, using detailed reasoning frameworks
-Provide structured rationale that trains compliance and policy evaluation models
Why this matters: Structured ad evaluation protects internet users from deceptive content while helping legitimate businesses communicate clearly with their audiences. Your assessments are the foundation of trustworthy digital commerce.
Why join the project:
-Fully remote flexibility: Structure your contributions around research, consulting, teaching, or other professional commitments without rigid scheduling
-Community wellbeing support: Complimentary mental health benefits including free EAP, mindfulness apps, and the wellbeing team offering monthly education and quarterly initiatives
Clear evaluation frameworks and policy resources: Detailed guidelines, policy clarifications, and responsive support throughout your engagement
-Your professional background is a direct advantage: Professionals from various domains with the discipline of applying structured rules fairly, objectively, and consistently across complex cases are top evaluators in this project.
-Respectful workload structure: Task distribution designed to prevent evaluation fatigue and maintain analytical quality
Requirements:
-Professional fluency in English and Malaysian (native or near-native proficiency required)
-Residency in Malaysia for the last 3 consecutive years
-Strong analytical thinking and detail-oriented evaluation capability
-Deep local market fluency and commercial awareness in Malaysia
-Emotional composure and impartial judgment when reviewing provocative or policy-borderline content
-Bachelor's degree (or equivalent professional) in a technical, analytical, or humanities discipline (preferred)
-Ability to apply detailed frameworks consistently across varying task types
-Access to a stable broadband internet, a reliable computer and a smartphone (Android 4.1+ or iOS 8+)
Qualification path
-Complete your contributor profile and submit a brief background overview
-Verify your identity through our secure identity verification process
-Review the open-book study guide and evaluation framework (provided in your welcome materials)
-Complete an open-book qualification assessment at your own pace within the time given
-Receive your project assignment and access credentials
Service Rates
Compensation is based on tasks completed and project availability. Estimated earnings may vary depending on task volume and program requirements including, quality, and productivity, in accordance with the program's quality standards and guidelines.
Independent Contractor Relationship
This opportunity is offered on an independent contractor basis. Contributors have the flexibility to choose when and how much they work, subject to project availability and quality requirements. This opportunity is not and should not be construed as creating an employment relationship with TELUS Digital.
If you are interested in applying, please send a copy of your CV at
tiai_diverse_crowd@telusdig ... with the subject title "Expatriates - Personalized Internet Ads Assessor - Malay speaker (MY)"