Industry: Events, Exhibitions & Production
Position: Sales Executive
Department: Sales & Business Development
Reports To: General Manager
Employment Type: Full-Time
Job Summary
We are looking for a motivated and results-driven Sales Executive to join our Events & Exhibition Production team. The candidate will be responsible for identifying new business opportunities, generating leads, meeting potential clients, understanding their requirements, preparing quotations and proposals, and converting opportunities into successful projects.
The ideal candidate should have experience in events, exhibitions, interior fit-outs, stand fabrication, event production, corporate events, or a related industry, with strong communication and negotiation skills.
Key Responsibilities
• Identify and develop new business opportunities in the events and exhibition market.
• Generate leads through networking, cold calling, referrals, social media, online research, and industry contacts.
• Meet potential and existing clients to understand their event and exhibition requirements.
• Promote the company's services, including:
o Exhibition stand design and fabrication
o Event production and management
o Interior and temporary structures
o Corporate events
o Branding and signage
o Stage, lighting, audio-visual and event setup
o Exhibition and event-related production services
• Prepare and submit quotations, proposals, presentations, and commercial offers.
• Follow up with clients regularly and convert enquiries into confirmed projects.
• Negotiate prices, terms, and contracts while maintaining company profitability.
• Coordinate with the Design, Production, Project Management, and Accounts teams to ensure client requirements are properly communicated.
• Maintain strong relationships with existing clients and identify opportunities for repeat business.
• Attend exhibitions, trade shows, networking events, and business meetings to generate new leads.
• Maintain an updated database of clients, prospects, leads, quotations, and sales activities.
• Monitor market trends, competitor activities, and customer requirements.
• Achieve monthly and annual sales targets.
• Provide regular sales reports and updates to management.
• Ensure proper handover of confirmed projects to the project/production team.
• Handle client complaints and coordinate internally to resolve issues professionally.
Requirements
• Diploma or Bachelor's degree in Business, Marketing, Sales, or a related field.
• 2–5 years of sales experience, preferably in events, exhibitions, construction, interior fit-out, advertising, or production.
• Existing contacts within the corporate, exhibition, event, hospitality, retail, or construction sectors will be an advantage.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Good knowledge of Microsoft Office and basic CRM/reporting tools.
• Ability to prepare quotations and understand commercial requirements.
• Strong follow-up and customer relationship management skills.
• Ability to work independently and meet sales targets.
• Valid driving license is preferred.
Key Skills
• Business Development
• Lead Generation
• Client Relationship Management
• Sales & Negotiation
• Exhibition & Event Industry Knowledge
• Proposal & Quotation Preparation
• Networking
• Communication & Presentation
• Market Research
• Target Achievement
• Follow-up & Closing Skills
Performance Indicators / KPIs
The Sales Executive will be evaluated based on:
• Monthly and annual sales revenue
• Number of new clients acquired
• Number of qualified leads generated
• Conversion rate of enquiries to projects
• Value of quotations submitted
• Number of projects secured
• Repeat business from existing clients
• Gross profit generated
• Client satisfaction and retention
Compensation
Salary: To be discussed at the time of interview.
Preferred Candidate
We are particularly interested in candidates who already have strong contacts with companies, event organizers, exhibition organizers, corporate clients, marketing agencies, government/semi-government organizations, hotels, and other businesses requiring event or exhibition services.
The candidate should be target-oriented, confident, energetic, well-connected, and capable of bringing new business to the company.
Language Requirements
• Arabic: Fluent in speaking and communication – Mandatory
• English: Good to fluent speaking and writing – Mandatory
• Ability to communicate professionally with clients in both Arabic and English.
• Ability to prepare quotations, proposals, emails, and business correspondence in English.
• Knowledge of additional languages will be considered an advantage.