* Developing social media content plans that are consistent with the company’s brand identity.
* Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
* Managing a high volume of daily social media posts.
* Communicating with social media followers, including responding to queries in a timely manner.
* Developing and managing social influencer programs and attending social influencer events.
* Using analytical tools such as Google Analytics, Instagram, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
* Preparing monthly reports on social media marketing efforts.
* Suggesting recommendations to adjust the social media marketing strategy for optimal results.
* Staying up to date on best practices and emerging trends in social media
* Performing other duties when needed.
Skills and Qualifications:
* Bachelor’s degree in journalism, communications, marketing, or a related field.
* 3 or more years of social media experience including planning and managing content in a corporate or agency setting.
* Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
* Experience using various analytics software.
* Working knowledge of HTML and CSS.
* Multi-tasking and time-management skills, with the ability to prioritize tasks.
* Ability to work in a fast-paced, high-pressure environment
* Developing a company's social media strategies
* Implementing social media campaigns
* Monitoring online social media activity
* Encouraging consumer social media participation
* Identifying consumer engagement opportunities
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