B2B Advertising & Marketing Specialist (Customer Acquisition Focus)

We are looking for an experienced expatriate B2B marketing professional focused on lead generation and conversion, managing social media advertising campaigns targeting business clients across Middle Eastern markets. Strong knowledge of regional media channels, B2B decision-making processes, and a background in marketing or advertising design are required.

Key Responsibilities

1. Plan, execute, and optimize B2B lead generation campaigns across Facebook, Instagram, TikTok, Snapchat, LinkedIn, Twitter/X, YouTube, etc., with a strong focus on LinkedIn and other professional channels.

2. Develop and implement acquisition strategies targeting business decision-makers in the Middle East, optimizing cost per lead (CPL), lead quality, and ROAS.

3. Improve ad creatives, audience targeting, and landing page conversion through data analysis.

4. Identify effective B2B media channels and ad formats across Middle Eastern markets to expand high-quality lead sources.

5. Monitor lead metrics using Google Analytics, TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, etc., and manage budgets to maximize return on ad spend.

Requirements

1. Expatriate status with legal work eligibility.

2. Bachelor’s degree in Marketing, Advertising, Advertising Design, or related field.

3. 2+ years of experience in B2B social media advertising or growth marketing, with proven success in lead generation.

4. Strong familiarity with B2B media landscapes, industry trends, and corporate purchasing processes across Middle Eastern countries.

5. Proficient in English.

6. Strong analytical skills with the ability to optimize campaigns based on acquisition data.

Please send your CV to: [email protected]