It's tempting to assume everything worth knowing is already online somewhere. It isn't, not really — or at least not in a way that's useful. A retail show gives you something a webinar can't: the chance to actually pick up a scanner, watch a demo stumble in real time (they do, more often than vendors would like), or ask someone a blunt question and see how they react instead of reading a scripted answer on a landing page. You can walk five POS booths in an hour and compare them side by side. Try doing that from a browser tab.
Then there's the people part, which honestly might matter more. A five-minute hallway conversation at a retail convention has, more than once, turned into a working partnership that would've taken months to build over cold emails. Regulars at these events will tell you the same thing — the relationships tend to outlast whatever product first got them through the door.
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