Results-driven Digital Marketing professional with over 5 years of experience growing organic visibility, running paid campaigns, and
optimizing websites for local and international markets. Skilled in developing strategies for service-based, product-based, and e-
commerce websites, covering SEO (on-page, off-page, technical), SEM/PPC campaign management, content strategy, conversion
rate optimization, front-end development, and photography for product and content visuals. Experienced in collaborating with
teams to implement strategies and taking a hands-on approach when required, using tools including SEMrush, Ahrefs, Screaming
Frog, Sitebulb, Google Search Console, Google Ads, Google Analytics, and MS Clarity.
DIGITAL MARKETING SKILLS
â?¢ SEO Strategy & Keyword Research â?¢ SEM / PPC Campaign Management
â?¢ On-Page SEO (Meta Tags, URL Structure, UX, CRO) â?¢ Off-Page SEO (Link Building, Community Engagement)
â?¢ Technical SEO (Site Speed, CWV, Crawl Management) â?¢ Semantic SEO (Topical Authority, Entity Optimization)
â?¢ Google Ads (Search) â?¢ Content Strategy & Content Marketing
â?¢ Conversion Rate Optimization (CRO) â?¢ Ecommerce Management & Ranking
â?¢ Front-End Development & Optimization (HTML, CSS, JS) â?¢ CMS Platforms (WordPress, Webflow, Shopify, Salla)
â?¢ Web Analytics (GA4, Search Console, MS Clarity) â?¢ Competitive & Market Analysis
â?¢ Photography & Visual Content Creation â?¢ Go High Level, Zapier
â?¢ Microsoft 365, Google Suite
EXPERIENCE
SEO & Jr. Digital Marketing Expert â?? More Hot Leads/FPM May 2025 â?? September 2026
Winnipeg, Canada
â? Drive organic growth and website visibility across search engines and social media by developing and executing
comprehensive digital marketing strategies, including topic clusters, keyword research, market analysis, competitive
analysis, and content strategies.
â? Develop SEO strategies for multiple website niches and business models, including service-based, product-based, and e-
commerce websites, aligning organic growth strategies with each client's business objectives and target audience.
â? Collaborate with developers, UI/UX designers, content teams, and other stakeholders to implement and optimize SEO
strategies for improved organic search performance, while also taking a hands-on approach to implementation when
required.
â? Lead and coordinate marketing operations across multiple clients and projects, ensuring SEO strategies are effectively
communicated, prioritized, and implemented in collaboration with relevant team members.
â? Conduct client meetings to present progress, discuss performance, address client concerns and objections, and align
ongoing SEO and digital marketing activities with business goals.
SEO and Google Ads Specialist â?? Zenith Innovations February 2023 â?? March 2025
Islamabad
â? Achieved 150K+ impressions and generated steady leads for a client website within six months through targeted SEO and
content strategy.
â? Grew a SaaS product from 0 to 8,000+ users (including 100+ paid users) in two months through organic digital marketing.
â? Managed SEO for three websites, overseeing performance optimization, content creation and marketing, and user
experience, including a full website migration from .NET to WordPress.
â? Planned and ran Google Ads Search and Meta campaigns targeting CRM, ERP, and SaaS audiences, achieving a 30%+
conversion rate.
â? Managed the company's Upwork profile and proposal strategy; optimization efforts earned the "Rising Talent" badge within
one week, increasing profile views by 40% and achieving a 30% overall interview conversion rate.
SEM and SEO Intern â?? SnK Solutions February 2019 â?? January 2021
Islamabad
â? Managed and optimized online advertising and organic campaigns for search engines, such as Google and Bing. Primary
responsibility was assisting activities that drove traffic, increased visibility, and generated leads or conversions for the
organization and its clients.
CERTIFICATIONS & ACHIEVEMENTS
â? Meta Ads â?? Meta Blueprint
â? SEO Certification I & II â?? HubSpot
â? Google ads certification â?? Google Skills
â? Local SEO Course with Greg Gifford â?? SEMrush
â? Navigating On-Page and Technical SEO â?? SEMrush
â? Introduction to Front-End Development â?? Meta
â? WordPress â?? DigiSkills
â? Webflow 101 â?? Webflow
LANGUAGES
Urdu â?? Native English â?? Professional Arabic â?? Professional
EDUCATION
BSCS â?? Virtual University of Pakistan, Rawalpindi, Punjab