Eligibility requires a bachelor's degree (10+2+3) in any discipline from a recognised university with a minimum of 55% marks along with at least three years of work experience, or a bachelor's degree plus a postgraduate or professional qualification with a minimum of 55% marks and at least two years of experience. The programme is structured as intensive online academic terms combined with a mandatory on-campus immersion and a capstone project or industry experience component, and the total course fee is ₹4,00,000, payable through instalments, no-cost EMI, or education loan options.
The curriculum opens with foundational modules built on Harvard Business Publishing content before moving into core management subjects and digital marketing specialisation areas such as search and social media strategy, marketing analytics, content and brand strategy, and consumer behaviour in digital ecosystems. A capstone project in the final term lets learners apply this knowledge to a live business problem, while the on-campus immersion adds peer interaction and faculty engagement that is often missing from purely online formats.
On completion, graduates typically move into roles such as digital marketing head, brand strategy manager, growth marketing lead, and marketing director across IT, e-commerce, FMCG, and consulting sectors, with the executive format specifically designed to support this transition into senior leadership. Because the degree is AICTE-approved and internationally recognised, it holds strong value for professionals targeting cross-industry moves. Candidates comparing this executive track against a standard online MBA, or wanting clarity on eligibility and fees, often rely on resources like University Vidya to make a well-informed choice.
For marketers with a few years of experience already behind them, this executive programme offers a faster, more targeted path into digital marketing leadership than a traditional MBA, without requiring a break from full-time work.
https://www.universityvidya ...