Ecommerce SEO: How To Rank Product And Category Pages | GAP 3

A few things make ecommerce hard in ways a normal site never faces. There is scale, since you cannot hand write 5,000 unique descriptions easily. There is churn, because products go out of stock and get discontinued all the time. Filters and sort options spin one product into dozens of near identical URLs. And your highest value pages, the category pages, often have almost no text on them at all. Solve these and you are ahead of most stores in your niche.

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