The successful candidate should have a good understanding of digital marketing channels, strong communication skills, and the ability to analyze campaign performance and recommend improvements.
Key Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness, website traffic, and leads.
- Manage and optimize social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
- Plan, create, and publish engaging content for social media, websites, email campaigns, and other digital platforms.
- Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads.
- Monitor campaign performance, analyze key metrics, and prepare regular performance reports.
- Conduct keyword research and support SEO activities to improve website visibility and organic traffic.
- Coordinate with designers, content creators, and other team members to develop marketing materials.
- Maintain and update website content and landing pages when required.
- Support email marketing, lead-generation, and remarketing campaigns.
- Research market trends, competitors, and customer behavior to identify new marketing opportunities.
- Track leads and conversions and continuously optimize campaigns for better ROI.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
2–4 years of experience in digital marketing or a similar role.
- Hands-on experience with Google Ads, Meta Ads, Google Analytics/GA4, and social media platforms.
- Basic understanding of SEO, SEM, email marketing, content marketing, and online advertising.
- Strong written and verbal communication skills.
- Good analytical and problem-solving abilities.
- Ability to manage multiple campaigns and meet deadlines.
- Creative mindset with strong attention to detail.
- Experience with Canva, WordPress, or similar tools is an advantage.
Preferred Skills
- Google Ads / Meta Ads
- SEO & keyword research
- Social media management
- Content creation
- Google Analytics / GA4
- Email marketing
- Lead generation
- Canva
- Basic graphic design and video-editing skills
- Data analysis and reporting
Apply now with your updated CV and a brief summary of your digital marketing experience.