The ideal candidate will have a strong creative eye and hands-on experience in social media content creation, including Instagram Reels, Stories, posts, photography, video content, and campaign development. This role requires someone who can take an idea from concept to execution and create engaging, on-brand content that drives awareness, engagement, leads, and memberships.
Job description:
- Marketing & Campaign Management
- Develop and execute creative marketing strategies and campaigns aligned with business goals.
- Plan and manage promotional campaigns, offers, launches, events, seasonal initiatives, and collaborations.
- Develop marketing concepts and campaigns designed to increase brand awareness, customer engagement, leads, and memberships.
- Monitor market trends, competitor activities, and customer behavior to identify new marketing opportunities.
- Coordinate with the sales team to support membership, packages, services, and promotional campaigns.
- Manage relationships and coordinate with designers, photographers, videographers, influencers, agencies, and other external partners when required.
- Track campaign performance, analyze results, and prepare regular marketing reports.
- Manage the marketing budget, promotional materials, and marketing-related resources.
- Maintain a consistent and recognizable brand identity across all marketing channels.
- Social Media & Content Creation
- Take ownership of the company’s social media presence, with a strong focus on Instagram, TikTok, and other relevant platforms.
- Develop and manage a monthly social media content calendar aligned with marketing campaigns, promotions, events, and business - objectives.
- Conceptualize, create, shoot, edit, and publish engaging short-form video content, Instagram Reels, TikToks, Stories, feed posts, - - carousels, and other social media content.
- Be hands-on with content creation, including filming fitness classes, trainers, facilities, members, events, behind-the-scenes moments, promotions, testimonials, educational content, and lifestyle content.
- Develop creative concepts, scripts, hooks, captions, calls-to-action, and storyboards for social media content.
- Capture and edit photos and videos using a smartphone and/or professional equipment where required.
- Edit short-form videos for Reels and TikTok, including cutting footage, adding music, transitions, text overlays, subtitles, graphics, and other engaging elements.
- Create engaging Instagram Stories on a consistent basis, including polls, Q&As, quizzes, announcements, promotions, testimonials, behind-the-scenes content, and interactive content.
- Create visually appealing Instagram feed posts and carousels that communicate the brand, services, promotions, educational topics, and community.
- Write engaging, brand-appropriate captions and social media copy.
- Stay up to date with social media trends, viral formats, trending sounds, content styles, hashtags, and platform best practices, and identify opportunities to adapt them to the brand.
- Develop content specifically designed to increase reach, engagement, followers, leads, website traffic, and customer conversions.
- Coordinate and organize content shoots with trainers, coaches, staff, members, influencers, and external creators.
- Manage influencer and creator collaborations, including content concepts, deliverables, scheduling, and posting requirements.
- Ensure all social media content reflects the company’s brand identity, tone of voice, visual standards, and positioning.
- Monitor comments, messages, mentions, and overall community engagement, ensuring timely and appropriate responses.
- Analyze social media performance and provide recommendations based on engagement, reach, views, follower growth, leads, and conversions.
- Continuously test and improve content formats, posting strategies, creative concepts, and messaging based on performance.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
- 2–3 years of relevant marketing and/or social media experience preferred.
- Demonstrated experience creating social media content, particularly short-form video, Instagram Reels, Stories, and feed content.
- Strong understanding of Instagram, TikTok, and other major social media platforms.
- Hands-on experience with video editing and content creation tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms.
- Strong creative eye with an understanding of visual storytelling, branding, composition, and social media aesthetics.
- Strong copywriting and communication skills, with the ability to create engaging captions and marketing messages.
- Comfortable being hands-on with filming and creating content on-site.
- Strong understanding of current social media trends and what makes content engaging and shareable.
- Experience planning and managing a social media content calendar.
- Ability to develop creative concepts and turn them into high-quality, engaging content.
- Strong organizational skills and the ability to manage multiple campaigns and deadlines simultaneously.
- Ability to analyze social media and campaign performance and use insights to improve future content.
- English proficiency required; Arabic is an advantage.
- Previous experience in fitness, wellness, hospitality, lifestyle, or retail is an advantage.
- A portfolio or examples of previous social media work and content creation are strongly preferred.
What We’re Looking For:
We are looking for someone who is creative, energetic, trend-aware, and highly hands-on. A strong understanding of fitness, wellness, lifestyle, and social media culture, combined with the ability to create content that feels authentic, engaging, and current, will be highly valued.