SALES & COMMERCIAL LEADER BUSINESS DEVELOPMENT TRADE MARKETING
+91 8421707256 WhatsApp [email protected] India → Bahrain / GCC
EXECUTIVE PROFILE
Senior Sales, Commercial and Business Development professional with GCC and AMEA experience across FMCG, Food Service,
Bakery Solutions, Agri-Commodities and Retail Distribution. Track record across sales strategy, trade marketing, distributor
development, key account management, market expansion, forecasting, pricing, promotions, brand development, export sales and
commercial operations. Experienced in managing sizeable portfolios and cross-functional stakeholder relationships across HORECA,
Retail, Modern Trade, distributors, wholesalers and international markets.
CORE COMPETENCIES
• Sales & Commercial Strategy • Business Development
• Trade Marketing • FMCG Sales & Marketing
• Distributor & Channel Management • HORECA / Food Service
• Retail & Modern Trade • Key Account Management
• GCC & AMEA Market Expansion • International / Export Sales
• Brand Management & Product Launches • Sales Forecasting & Demand Planning
• Pricing, Promotions & ROI • Budget & P&L Awareness
• Market & Competitor Analysis • Strategic Sourcing & Procurement
• Supply Chain / Logistics Coordination • Negotiation
• Team Leadership & Coaching • SAP ERP
SELECTED CAREER HIGHLIGHTS
• Managed a company portfolio with gross turnover of approximately US$50M per year at Oasis Overseas FZE.
• Managed an FMCG distribution division valued at approximately AED 228M per annum at Gulfco (Juma Al Majid Group).
• Directed a US$2.3M marketing programme at ADVOC and delivered 11% sales growth.
• Grew GCC distributor-network sales turnover by 12% per annum and expanded distributor coverage across multiple international
markets.
• Delivered a 25,000-ton Iran business with total contract value of approximately US$20M.
• At Al Rashideen Trading, contributed to 18% year-on-year sales growth, 93% distribution, and 70% improved visibility at key retailers
and wholesalers.
PROFESSIONAL EXPERIENCE
BAKEMART (ALMARAI GROUP CO.) 2023–2025
Sales & Marketing Manager Bahrain
• Led sales and marketing activities for a bakery and food-service business serving HORECA and retail channels in Bahrain.
• Supported market expansion and brand positioning across fresh and frozen bakery solutions, including breads, cakes, viennoiserie
and specialty bakery products.
• Managed customer relationships, sales planning, product development coordination and distribution activities to strengthen
market presence.
• Worked across HORECA, retail and distributor channels to develop long-term customer partnerships and commercial
opportunities.
OASIS OVERSEAS FZE 2015–2022
Business Development Manager Dubai, UAE
• Managed a diversified commercial portfolio with gross turnover of approximately US$50M per year across FMCG products,
agricultural commodities, fertilizers, livestock, animal feed ingredients and aquaculture.
• Developed market intelligence across supply markets, origins and spot markets to support profitable portfolio expansion.
• Built long-term relationships with international suppliers and supported strategic sourcing and procurement optimisation.
• Coordinated commercial, logistics and supply-chain priorities to improve efficiency and economies of scale in movement of goods.
• Worked with internal teams and international stakeholders to deploy capital and resources against commercial opportunities.
GULFCO (JUMA AL MAJID GROUP) 2014–2015
Regional Manager Dubai, UAE
• Managed an FMCG distribution division valued at approximately AED 228M per annum.
• Handled business planning, implementation, performance supervision and corrective actions to maintain competitiveness.
• Developed relationships with key accounts and local/international clients while strengthening service and commercial operations.
• Monitored market trends, competitor pricing and customer-service activity to inform sales and marketing strategies.
Shaikh Salim Hameed Sales & Commercial Leader Bahrain / GCC
ABU DHABI VEGETABLE OIL COMPANY (ADVOC) 2006–2014
International Sales & Marketing Manager Abu Dhabi, UAE
• Managed international sales, pricing, volume planning, stock monitoring, distributor capability and territory/channel strategy.
• Strengthened and consolidated distributor networks across GCC and international markets; expanded distribution through
evaluation and appointment of new partners.
• Grew distributor-network sales turnover by 12% per annum.
• Directed a US$2.3M marketing programme and delivered 11% sales growth.
• Planned and launched Coroli pack formats across GCC countries and Iran, supported by market-share, sales, pricing and
competitive analysis.
• Delivered the company’s highest sales volume in Iran: 25,000 tons with a total contract value of approximately US$20M.
• Appointed new distributors for Coroli in Iran, Bahrain, Iraq, Jordan, Tanzania and Sudan, and launched olive oil, soybean, canola and
blended oil variants.
AL RASHIDEEN TRADING CO. (PHILIP MORRIS – CIGARETTES DIVISION) 1996–2004
Sales Manager Dubai, UAE
• Played a key role in preparing and executing launches of international brands, contributing to achievement of a reported 60% market
share.
• Delivered 18% year-on-year sales growth and maintained distribution at 93%.
• Improved visibility by 70% at key retailers and wholesalers through focused sales and merchandising execution.
• Developed and executed sales, marketing, media, merchandising and promotional plans across the te