Investment & Franchise Opportunity: "German Secret" – Authentic F&B Concept Scaling Across MENA
Food & Beverage / Franchise / Joint Venture
Location Base: Amman, Jordan (Expansion: Full Middle East)
Required Investment:** 80,000 JOD – 400,000+ JOD
Entity: Azyal Consultant Management LLC
Website: azyal-management.com
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Executive Summary
Most sweet crêpes, waffles, and pancakes in the MENA region share the same flaw: industrial, sugar-loaded dough and low-grade chocolate with minimal cocoa.
German Secret was created to disrupt this category with genuine quality. Our foundation is an authentic, 80-year-old German family recipe for traditional Eierkuchen. The difference in texture, aroma, and taste is immediately recognizable.
Our initial pilot takeaway location on King Hussein Street (Amman) proved the hypothesis: despite a low-footfall location, customer retention and feedback have been overwhelmingly positive, with regular visitors confirming it outperforms any commercial alternative in the city.
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Why We Are Seeking a Strategic Partner / Co-Owner
My core business at Azyal Consultant Management LLC focuses on management consulting and large-scale Outbound B2B Sales for German corporations. Due to recent substantial client acquisitions, our team's operational focus must remain on B2B delivery.
Rather than letting this culinary concept remain small, we are opening the business to an ambitious operating partner or financial investor who wants to lead the expansion.
(If the right synergy is not found, our secondary route is to pause operations temporarily until we scale internal capacities next year.)
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The Business Plan & Growth Model
• Mall Flagship Store: Open a medium/compact dine-in unit in one of Amman’s top 3 shopping malls to capture prime consumer traffic.
• Takeaway & Kiosks: Roll out modular, high-margin takeaway points.
• Regional Franchise: Package the brand for master franchise licensing across the Middle East.
• Marketing Allocation: A minimum of 20% of the invested budget is dedicated strictly to digital acquisition, influencer marketing, and brand building.
• Catering Potential: Blueprints and formulas for authentic German savoury & sweet catering lines are ready to deploy.
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The Deal Structure
• Capital Need: 80,000 JOD to 400,000 JOD (scalable depending on rollout pace).
• Partner Profile: Capital investor, experienced F&B operator, or a joint venture.
• Founder Commitment: I will retain only 10% equity, leaving 90% dedicated to the operating partner and aggressive brand expansion.
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The Next Step: Taste Before Talks
Gastronomy is proven on the palate, not just on spreadsheets.
Before discussing legal structures or financial models, come visit our location in Amman. Try the original 80-year-old recipe, observe the feedback, and let us discuss the numbers in person.
📩 **Direct Inquiries:** Send a direct message here or reach out via our company portal at
Website: azyal-management.com.
Email: [email protected]
