Job Title: Sales Manager
Department: Sales & Business Development
Industry: Trailer Manufacturing, Truck Bodies & Commercial Transport Vehicles
Location: Riyadh, Saudi Arabia
Experience Required: 7–10 years in commercial vehicle, trailer manufacturing, or heavy transport equipment sales
Reporting To: General Manager / CEO
1. Job Purpose
The Sales Manager will be responsible for developing and executing sales strategies, expanding market share, acquiring new customers, and managing key accounts for refrigerated trailers, truck bodies, lowbed trailers, flatbed trailers, and other commercial transport vehicles.
The successful candidate must have strong technical and commercial knowledge of trailer manufacturing, transport fleet requirements, customer specifications, tendering, pricing, and the Saudi Arabian transport and logistics market.
2. Key Responsibilities
A. Sales & Business Development
• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
• Identify and develop new business opportunities across transportation, logistics, food and beverage, dairy, FMCG, construction, industrial, rental fleet, and heavy equipment sectors.
• Promote and sell refrigerated trailers (reefers), refrigerated truck bodies, dry freight truck bodies, lowbed trailers, flatbed trailers, curtain-side trailers, and other specialized transport vehicles.
• Develop relationships with fleet owners, transport companies, logistics operators, manufacturers, distributors, and government or semi-government organizations.
• Prepare annual sales forecasts, business plans, market analysis, and competitor assessments.
• Generate new leads through customer visits, industry networking, exhibitions, tenders, and strategic partnerships.
B. Technical Sales & Product Knowledge
• Understand trailer and truck-body specifications, including dimensions, payload, axle configurations, chassis design, suspension systems, braking systems, refrigeration units, insulation panels, flooring, and body construction.
• Understand customer requirements for refrigerated transport, temperature-controlled logistics, heavy equipment transportation, and general cargo applications.
• Coordinate with engineering, production, procurement, and quality departments to develop technically compliant and commercially competitive proposals.
• Review customer drawings, technical specifications, tender documents, and special manufacturing requirements.
• Support customers in selecting suitable trailer configurations based on their operational and transportation needs.
• Coordinate with relevant departments regarding vehicle homologation, registration, and applicable Saudi regulatory requirements.
C. Key Account & Customer Relationship Management
• Manage and develop relationships with existing strategic customers and fleet accounts.
• Conduct regular customer visits to understand upcoming requirements, fleet expansion plans, replacement cycles, and new projects.
• Negotiate prices, payment terms, delivery schedules, warranties, and commercial conditions within approved company policies.
• Ensure timely responses to customer enquiries, quotations, technical clarifications, and complaints.
• Maintain customer satisfaction and develop long-term business relationships.
D. Tendering, Quotations & Commercial Management
• Identify and manage public and private sector tenders, RFQs, and major project enquiries.
• Prepare commercial offers, cost estimates, pricing proposals, and technical-commercial submissions in coordination with relevant departments.
• Monitor competitor pricing, market demand, material cost trends, and customer purchasing behaviour.
• Negotiate sales contracts and purchase orders while protecting company margins and commercial interests.
• Monitor order confirmation, production progress, delivery commitments, invoicing, collections, and outstanding receivables in coordination with internal teams.
E. Sales Team Management & Reporting
• Lead, supervise, and develop the sales team to achieve agreed targets.
• Establish individual sales targets, KPIs, sales pipelines, and customer coverage plans.
• Monitor enquiry conversion rates, order intake, revenue, gross margins, and customer acquisition.
• Maintain accurate CRM records, sales reports, forecasts, and management presentations.
• Provide regular reports to senior management on sales performance, market opportunities, risks, and business development activities.
3. Required Qualifications & Experience
• Bachelor's degree in Business Administration, Mechanical Engineering, Automotive Engineering, Marketing, or a related discipline.
• Minimum 7–10 years of relevant sales experience, preferably with a trailer manufacturer, truck-body manufacturer, commercial vehicle OEM, or heavy transport equipment company.
• Demonstrated experience selling refrigerated trailers, reefer truck bodies, lowbed trailers, flatbed trailers, or other specialized transport vehicles.
• Proven track record in achieving sales targets, winning major fleet orders, and developing key accounts.
• Strong technical understanding of trailer construction, commercial vehicle specifications, and customer applications.
• Experience in B2B sales, tendering, contract negotiations, and strategic account management.
• Knowledge of the Saudi Arabian transportation, logistics, construction, and industrial markets.
• Valid Saudi driving licence and willingness to travel for customer visits, where applicable.
4. Key Skills & Competencies
• Strong business development and negotiation skills.
• Technical and consultative selling capabilities.
• Excellent communication and presentation skills.
• Customer relationship and key account management.
• Sales forecasting, pricing, and commercial analysis.
• Leadership, team management, and decision-making.
• Proficiency in Microsoft Office and CRM/ERP systems.
• Ability to work under sales targets and manage multiple projects simultaneously.
• Professional proficiency in English; Arabic is an advantage.
5. Key Performance Indicators (KPIs)
Performance will be evaluated based on:
• Achievement of annual sales revenue and order intake targets.
• Gross profit margin and pricing discipline.
• Number of new customers and strategic accounts acquired.
• Conversion rate of enquiries, RFQs, and tenders into orders.
• Growth in sales of reefers, truck bodies, lowbed trailers, and flatbed trailers.
• Customer retention and satisfaction.
• Accuracy of sales forecasts and pipeline reporting.
• Timely collection of payments in coordination with the finance department.
• Achievement of agreed delivery and customer commitments through effective internal coordination.
6. Preferred Candidate Profile
The ideal candidate will have an established network of fleet owners, transport companies, logistics opera