Contact #
Mobile No. 054-440-3706
Res No. 011-
Email – [email protected]
PROFILE
A dedicated Division Manager having around 30 years of professional experience in the field of Sales and Marketing (B2B & B2C Business), with National & Multi-National Companies.
Seeking a challenging position, utilizing my training experience and knowledge leading to Sales, Marketing & Merchandising for FMCG Products.
EMPLOYMENT HISTORY
Currently, working with Marhaba Plus Bakery in Hail as Sales Manager.
DURATION September 19, 2021 till October 31, 2024
POSITION Sales & Operations Manager
ADDRESS AL-MALAZ,
SALAHUDDIN AYUBI STREET, RIYADH.
DURATION May 14, 2019 till December 15, 2020
POSITION Sales Manager
ADDRESS EXIT-25, SHUBRA
MAKKAH ROAD, RIYADH.
DURATION January 12, 2017 till March 15, 2019
POSITION National Sales Manager
ADDRESS AL-SHiFA – AL-MUTHANNA
IBN HARITHAH ST., RIYADH.
.
DURATION March' 2014 till December 16, 2016
POSITION Division Manager DSD - Riyadh
ADDRESS AL-FARIS AL ARABI RIYADH.
Duties & Responsibilities
General Trade
Reporting to National Sales Manger
Checking Daily Sales and Merchandising Reports and follow-ups of
• Ensure 100% sales & visibility of all available SKU’s.
• Checking DSR
• Visibility contracts should be implemented strictly
• Price should be checked VS competitor.
• Availability (missing items should be reported)
• Products should be displayed as per given objectives
• POS should be used properly.
• Rotation of old and new products both on shelf and warehouse.
• Promoted stocks should be given priority.
• Stands should be checked and placed properly.
• First in flow.
• Eye Level.
• Gondolas/ Floor displays must be well maintained.
• Aggressive drive to constantly attempt to increase SOS.
• Meeting customers on monthly basis for their issues and improvement.
• Checking on all Vehicles reports and their maintenance record every week.
DURATION JUNE' 1997 to 2013
POSITION Division Manager RVS - Riyadh
ADDRESS UNILEVER RIYADH.
Duties & Responsibilities
General Trade
Reporting to ROM
To develop and execute the Sales & Distribution plans which meet profit objectives for RVS channel through the most effective and efficient utilization of budgets and manpower.
• Responsible for central region, RVS and managing all activities for customers with sales team. Arranging weekly sales review and holding weekly meeting with sales team.
• To ensure that all trading agreements with customers are fully implemented and executed.
• Achieving monthly, quarterly & annual sales target with growth. Ensuring sales growth in volume by end of the year.
• Manage key trade customers through the Sales Team in order to maximize volume and share performance.
• Maintaining control growth of the major products and to further improve the sales and distribution in the given territory. To improve and follow-up the Sales Team.
• Follow-up on the promotional activities with the sales manager to make sure all customers aware with it.
• Discussing over dues (Outstanding) with the Sales team & with the customers indeed and take corrective action on it.
• Looking forward for achieving the targets (Sales & Collection).
• Ensuring execution of Long Term Agreements (LTA) with the customers.
• Preparing the Journey Plans & Route Riding.
• Handle a Sales team with Merchandisers and various nationalities.
• Goal is to convert company’s plans into reality by maintaining execution standards of Unilever in all the assigned Supermarkets Groceries, Hot Tea Shops.
• Increase distribution volume by winning shelf share in the markets.
• Implementing Company Plano-Gram, FIFO & displaying P.O.S. Materials.
MPS (Merchandising Promotional Supervisor) in Unilever
Worked 2 years on the position of MPS in Modern Trade and General Trade.
• Making rout plan for sales team and merchandisers and make sure to implement.
• Supervisor collecting all market data from Team Leader.
• Keeping record of all kind of Audit (Vis, SOS, OSA, competitor, Grey & counterfeit)
• Maintaining all Central Region Customer CRB. (Customer Record Book)
• Make sure all execution in market on time without any delay.
• Gathering grey, counterfeit & quality report from market on monthly basis.
• Make sure customer achieve their Qtr targets and make sure after the Qtr they get their payment with in 20 days.
• Making special contracts and execute with customers on time make sure it remain in market as per the contact agreement.
• Follow up for orders and check with customers.
• Supporting sales man and train them how to know about body language of customer.
• Collecting flyer from all customers and keeping record of them.
• Architecture of product Displays in Markets.
• Seeking opportunities to make growth for customer and reporting directly to AOM.
Team Leader in Unilever
Worked 2 Year as Team Leader in Key account for hyper markets.
• Been a team leader collection all Updates from merchandiser for market and sharing with
Supervisor on daily basis and revert back after after execution on it.
• Keeping records of share of shelf, off shelf and all on going activities in market.
• Monitoring maximum/minimum & ordering for stocks accordingly.
• Gathering information from team on monthly, weekly on customer WH stock.
• Record keeping of competitors activities and generate report for it on weekly basis.
• Gathering report from Team for near expiry stock prior to 6 months.
• Make every Qtr visibility audit and submit to supervisor with out miss.
• Make sure Unilever product Plano gram implement in market with in 1 Month time.
• New innovation to be on shelf with in 2 weeks of time with Plano gram.
• Preparing perfect store on giving dead lines.
• Making good relationship with market shelf boy and direct reporting to Supervisor.
